Tom’s of Maine uses a micro-influencer model that has grown to 20,000 influencers and a community reach of 19 million. It’s a brand that values influencer substance over sizzle. Learn how they did it. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published quarterly.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed quarterly as it is published. Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
Interested in Advertising in CCO? Please contact Peter Loibl at Peter [at] contentinstitute.com for more information.
Content Syndication: More Than a Traffic Boost
Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading
The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules? Continue reading
Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing. Continue reading
How to Keep Your Content Marketing Strategy From Getting Hijacked
Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities. Continue reading
How to Establish the Best Social Media KPIs for Your Content Marketing Goals
Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading
Ads Are Killing the Web: Are You Part of the Problem?
The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading
More from Chief Content Officer Magazine
- Voice Search: Is Your Content Prepared for the Verbal Revolution?
- Unsolicited Advice: How to Avoid 4 Content Marketing Blunders
- A Year Full of ‘No Way!?’ Moments for CCO Magazine
- CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
- How Tom’s of Maine Found Success in Micro-Influencer Marketing
- Content Syndication: More Than a Traffic Boost
- The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
