Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
Interested in Advertising in CCO? Please contact Peter Loibl at Peter [at] contentinstitute.com for more information.
Identity Matters: How Content Strategists Build Trust and Loyalty
Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading
How to Give Meaning to Your Content
Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing. Continue reading
5 Research Insights to Drive Your Content Marketing
Successful marketers no longer dabble in content marketing. They recognize it’s a complex discipline. Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs. Continue reading
Going Potty for Facebook: How a Toilet Paper Brand Won Social
With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content. Continue reading
How Virtual Reality Could Change Content Marketing
As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well. Continue reading
Need Engaging, Authentic Content? Unleash the Power of Conversations
More from Chief Content Officer Magazine
- The Content Assembly Line is Broken
- Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future
- Play Marketball: Turn Disconnected Teams Into High Performers
- 7 Apps and Tools Obsessed by Content Marketers
- Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process
- Identity Matters: How Content Strategists Build Trust and Loyalty
- How to Give Meaning to Your Content
