Chief Content Officer is the world’s first magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers. The magazine showcases content marketers who are stand-outs in the field, focusing on the marketing strategies, process, technologies and tools professionals use to become sophisticated publishers.
Our readers are Chief Marketing Officers, ad/media agencies and marketing strategists seeking the most up-to-date research, best practices and case studies about the exploding field of content marketing.
How to contribute
We are looking for contributors who have at least ten years experience as marketers—preferably in a leadership role—and have a track record of producing well-researched, smartly written articles that will provoke, inform, and entertain. We welcome many writing styles, and are particularly drawn to writers with a strong point of view and a high-energy, sophisticated narrative style.
CCO magazine has both print and digital editions, as well as the backing of The Content Marketing Institute, the leading online site for content marketers. Prospective CCO writers should familiarize themselves with recent issues of the magazine. Click here for a sample copy.
CCO magazine is looking for well-researched, cleanly written feature articles about topics that correspond to the CCO editorial calendar. Our bias is toward case-study approaches to articles, whether featuring an individual, a company or a technology. Writers should look to bring a fresh perspective to an issue rather than simply re-tell what can be found elsewhere.
We do not want articles that are too broadly focused, nor highly technical articles. We are also looking for specific, usable advice that other marketers can take to improve their content marketing strategies.
Feature articles range in length from 800 words to 1,600 words.
The following departments are open to the public for contribution.
The “Tech Tools” department features a handful of technology tools that content marketers use to develop, deliver and promote their content. Writer should explain what the tool is and why it is critical in their own organizations (or that of their clients).
The “Diagnosis” department presents a specific content marketing strategy—such as segmenting user data or mobile strategy—and presents the best way to evaluate success in that category. While presented in a narrative form, the “diagnosis” should act as a written scorecard, helping readers evaluate their own work in that category.
In the “Collage” department, writers may contribute short-format news or reviews. For example: an overview of a new social media platform or coverage of successful content launch. Each segment should be no more than 200 words.
Chief Content Officer does not pay any writers for content. Feature writers will be profiled with a headshot and short bio (less than 50 words) on the table of contents pages. Department writers will be credited for their writing on that page. Both feature and department writers may also submit their Twitter handle as part of their byline.
Articles that are presented for submission in CCO magazine may not have appeared in any other publication, print or digital. If you are submitting an article based on an idea or a topic area for which you have previously published (print, digital, blog, etc…), please make that clear with your submission. We expect all submissions to include citations of any ideas, text or data that is not original. If you have any questions, story ideas, or completed articles for submission, please contact our managing editors:
Clare McDermott, Managing Editor, North American version: clare [at] contentinstitute.com.
Sarah Mitchell, Editor, Austrialian version:
J-P De Clerck, Editor, European version: