By Sujan Patel published September 27, 2016

11 Smart Marketing Examples That Nail Visual Content

Our ability to recall information and feel emotion from content is better with visuals. That’s why in a world overloaded with content, infographics are still effective. Learn how these 11 companies elevated their content with visuals. Continue reading

By Itai Sadan published September 23, 2016

Say Cheese for These 7 Free Stock-Photo Sites

Images draw more attention and understanding from your readers than text alone. Here are seven sites that won’t bust your budget (they’re free) and will help boost your audience’s willingness to consume your content. Continue reading

By Jodi Harris published September 5, 2016

37+ Tips and Tools for Picture-Perfect Visual Content

Considering how rapidly visual trends come and go, we take a fresh look at some of the most handy tools, tips, and techniques that marketers can use to let their brand’s photos, videos, and graphics do the talking.

Continue reading

By Patrick Burke published September 4, 2016

6 Times Less Was More in Content Marketing

In this era of micro-moments, reducing a lengthy idea to an easily digestible visual piece of content is a good opportunity to attract your audience. Get inspired with these six interesting examples of viral short-form content. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Lisa Illman published July 18, 2016

How to Create Sticky Content With 3 Live-Streaming Apps

Live-streaming has made a jaw-dropping splash in social media. It’s real time, interactive content — undeniably sticky content. Learn more and get insights from businesses already using Periscope, Snapchat, and Facebook Live. Continue reading

By Lisa Murton Beets published July 8, 2016

Use of Interactive Content on the Rise [Research]

What’s the top reason marketers say they use interactive content in the buyer’s journey? Learn that and more as we share the key findings and full report on the use of and best practices for interactive content. Continue reading

By Anna Talerico published June 14, 2016

3 Ways Content Can Build a Bridge Between Marketing and Sales

If aligning marketing and sales teams is so critical for growth, how come it’s so hard? The solution could lie in setting clear goals, outlining what each side wants from the other, and using those goals for content creation. Continue reading

By Anish Patel published June 8, 2016

5 Reasons Your Videos Aren’t Getting Any Attention

You create the video, upload it, and …. nothing (or next to nothing). What went wrong? It could be subpar SEO or a lack of transcription. Let’s take a look at where things may have diverged from great content to disappointing engagement. Continue reading

By Clare McDermott published May 30, 2016

Documentary Storytelling: 6 Examples From Brands That Nail It

In the race to publish more, we’ve lost sight of the art of great content creation and the returns from more ambitious projects. Discover how Church’s Chicken created an unexpected documentary that delivered big results. Continue reading