By Lisa Illman published July 18, 2016

How to Create Sticky Content With 3 Livestreaming Apps

Livestream has made a jaw-dropping splash in social media. It’s real time, interactive content — undeniably sticky content. Learn more and get insights from businesses already using Periscope, Snapchat, and Facebook Live. Continue reading

By Lisa Murton Beets published July 8, 2016

Use of Interactive Content on the Rise [Research]

What’s the top reason marketers say they use interactive content in the buyer’s journey? Learn that and more as we share the key findings and full report on the use of and best practices for interactive content. Continue reading

By Anna Talerico published June 14, 2016

3 Ways Content Can Build a Bridge Between Marketing and Sales

If aligning marketing and sales teams is so critical for growth, how come it’s so hard? The solution could lie in setting clear goals, outlining what each side wants from the other, and using those goals for content creation. Continue reading

By Anish Patel published June 8, 2016

5 Reasons Your Videos Aren’t Getting Any Attention

You create the video, upload it, and …. nothing (or next to nothing). What went wrong? It could be subpar SEO or a lack of transcription. Let’s take a look at where things may have diverged from great content to disappointing engagement. Continue reading

By Clare McDermott published May 30, 2016

Documentary Storytelling: 6 Examples From Brands That Nail It

In the race to publish more, we’ve lost sight of the art of great content creation and the returns from more ambitious projects. Discover how Church’s Chicken created an unexpected documentary that delivered big results. Continue reading

By Natalya Minkovsky published May 20, 2016

On a Roll: Duck Brand Sticks With Customers

Building relationships is more important than just posting content for the makers of Duck Tape and more sticky solutions. Learn how the ShurTech Brands digital team engages personally with a diverse audience – from teens to DIYers.
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By Jodi Harris published May 10, 2016

Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games

Adding interactive features to your content is a powerful way to enhance its reach, impact, and performance. With these tech-forward efforts, prepare to go beyond the cool factor and create meaningful interactive content experiences. Continue reading

By Dan Steiner published April 29, 2016

7 Less Obvious Tools to Improve Your Visual Content

To rise above the sea of content, images can be one of your best friends. You see lots of image-creation tools repeated from roundup to roundup. We bet you haven’t heard of these tools to create, to plan, and to promote visual content.
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By Jodi Harris published April 12, 2016

23 Things to Consider When Creating Video Content [Examples]

Few formats rival the power and versatility of video content. But it isn’t the easiest tactic to master or manage. If you want to squeeze the most value out of your video content marketing efforts, here are 23 things to keep in mind. Continue reading

By Daniel Louis published April 6, 2016

8 Ways to Take a Fresh Approach to Content Formats

How can you get more people to find your content worthy of their time without investing a significant amount of your time? Consider these eight ways to create or repurpose your content in fresh and user-friendly formats.
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