By Marcia Riefer Johnston published April 20, 2017

30 Habits of Highly Productive Content Teams [Infographic]

What if you could get work-free nights and weekends back? Would you take the necessary steps? Try these 30 workflow tips and see what it’s like to turn your computer off at 5:30 p.m. and keep it off until 8 a.m. the next day. Continue reading

By Ann Gynn published April 17, 2017

What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading

By Joe Griffin published April 14, 2017

3 Best Practices to Nurture a Content Writer Into an Industry Expert

The nurturing process for content writers has far less to do with helping them become better writers and more to do with teaching them how to learn a new landscape quickly and effectively. Start with these three best practices. Continue reading

By Paul Roetzer published April 13, 2017

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading

By Kane Jamison published April 11, 2017

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading

By Marcus Varner published April 10, 2017

Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.

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By Daniel Hochuli published April 9, 2017

2 Funnels Are Necessary for Content Marketing

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading

By George Stenitzer published April 7, 2017

Simplify Your Content Marketing Strategy with a One-Page Plan

A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today. Here’s how.

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By Marcia Riefer Johnston published April 6, 2017

The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference

Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading

By Nayomi Chibana published April 5, 2017

Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]

In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help. Continue reading