By Andrea Fryrear published January 19, 2017

Confused About Agile Marketing? Your Questions Answered

Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs. Continue reading

By Marcia Riefer Johnston published January 12, 2017

How to Architect Your Content Strategy

A content strategy must be documented … but architected? Why and how do you do that? Discover how Blackbaud does it without using the phrase “content strategy,” which could scare the content team. Continue reading

By Neil Patel published January 10, 2017

Get Back to Reality: 9 Content Marketing Expectations Busted

Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help). Continue reading

By Kathy Baughman published January 5, 2017

5 Things to Consider Before Investing in Content Technology

As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object. Continue reading

By Jodi Harris published December 29, 2016

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading

By Jodi Harris published December 27, 2016

Create, Distribute, and Share: 15 Essential Content Marketing Templates

No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction. Continue reading

By Marcia Riefer Johnston published December 22, 2016

Stop Trying to Innovate With Your Content

Don’t innovate your content. Improve on what you’re already doing. Then improve on it again. That’s where your competitive advantage and success lie. Now how do you decide which improvements to make? Continue reading

By Cameron Conaway published December 21, 2016

5 Lessons Content Marketing Can Learn from Journalism

How can we build a bridge between content marketing and journalism? An award-winning journalist turned content marketer shares five lessons that have carried over and things you can start doing today. Continue reading

By Dan Steiner published December 18, 2016

6 Steps to Get Your Whole Company Involved in Content Marketing

Just think of the creativity, fresh perspectives, and advocates you could have if everyone in your company were an unofficial member of your content marketing team. Here are six ways to get started.

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By Katie Del Angel published December 15, 2016

A Content Strategy Starter Kit for Marketers

To make good content decisions for the business, you have to think strategically. And to think strategically about content, you need tools. Get started with this three-step content strategy starter kit. Continue reading