By Garrett Moon published April 18, 2018

How to Brainstorm and Prioritize Your Best Content Ideas

How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear, leaving you stuck in a constant scramble? Let the 10x vs. 10% framework help. Continue reading

By Erika Heald published April 17, 2018

5 Steps to Find Your Brand Voice

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading

By Marcia Riefer Johnston published April 12, 2018

Falling Behind Your Competitors? Build a Content Brand

Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand. Continue reading

By Ann Gynn published April 10, 2018

Are Personas Just a Nicer Word for Stereotypes?

Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development. Continue reading

By Marcia Riefer Johnston published April 5, 2018

How to Create Unified Content That Works in Diverse Global Markets [Examples]

As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading

By Robert Rose published April 3, 2018

An Alternative Approach to Developing Content Marketing Personas

Audiences are not just buyers. They may help us connect with new customers. They may amplify our reach. They may strengthen our trust with other audience members. That’s why we must change the way we go about developing our personas. Continue reading

By Marcia Riefer Johnston published March 29, 2018

Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

What do we do as technology outpaces our ability to comprehend what we can do with it? Listen to the counsel of Intelligent Content Conference presenters and these three takeaways around chatbots, artificial intelligence, and context. Continue reading

By Lisa Murton Beets published March 28, 2018

Thinking of Creating Original Research? 8 Things to Consider

Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource. Continue reading

By Clare McDermott published March 22, 2018

A Step-by-Step Guide to Audience Development

In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it. Continue reading

By Ann Gynn published March 21, 2018

6 Content Marketing Plays Inspired by Basketball Madness

If your bracket is busted (or even if you don’t know what a bracket is), you still can get something from this month’s basketball craziness. Look at these six tournament-inspired plays for your content marketing playbook. Continue reading