By Joe Pulizzi published December 7, 2016

Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

The Content Marketing Institute’s latest research provides insight into how commitment translates into action. Though focused on what the most committed UK marketers do differently, the lessons are useful for marketers worldwide.

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By Andrea Fryrear published November 18, 2016

The Secret Your Website Traffic Might Be Trying to Tell You

An unseen message in your website traffic could open a new approach to content. Looking for ways to reach the audience that you have — even if it’s not the audience you wanted — may provide a path to new insights and activities. Continue reading

By Joe Pulizzi published November 16, 2016

With Maturity Comes Results for Australian Content Marketers [New Research]

Content marketing success increases with experience – and now we have data to prove it and much more in the Content Marketing Institute’s new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends. Continue reading

By Andrea Fryrear published November 11, 2016

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading

By Andrea Fryrear published November 4, 2016

Your 2017 Content Marketing Goal: Give the People What They Want

Regardless of the business objectives for your content in 2017, experts at our B2C roundtable identified one overarching goal that should inform each and every piece of content. And they share how they address it in their companies. Continue reading

By Joe Pulizzi published November 2, 2016

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Last year, manufacturing marketers were stuck when it came to content marketing. What a difference a year makes. Check out our latest research, Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America. Continue reading

By Andrea Fryrear published October 28, 2016

How to Make Content Creation the Star Quarterback

Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure). Continue reading

By Andrea Fryrear published October 21, 2016

Email Marketing: A Fresh Take From the Experts

You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that. Continue reading

By Joe Pulizzi published October 19, 2016

[New Research] B2C Marketers Need to Give Content Marketing Time

Learn what B2C marketers are doing (and not doing) and plan to do with the Content Marketing Institute’s B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America report. Plus, learn what the top performers do best. Continue reading

By Andrea Fryrear published October 14, 2016

Content Marketing ROI: 4 Ways to Get Started

Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts. Continue reading