By Michele Linn published September 8, 2014

6 Keys to Shifting an Enterprise to a Content Marketing Mindset

In Part 2 of our CMI Executive Research series, we explored the best ways for businesses to shift to a content marketing mindset. Given how closely this is tied to transforming the culture of an organization as a whole, it’s not something that happens easily or quickly — especially in large organizations. Get 6 key insights for enterprises. Continue reading

By Michele Linn published August 19, 2014

Marketing Research: How Enterprises Structure, Scale, and Spend on Content

While the vast majority of organizations seem to be adopting content marketing in some shape or form, there are still complex challenges for large enterprise organizations to face. In CMI’s research on the subject, we learned that no one formula for success exists, but many trends became apparent. Learn more about how enterprises structure, scale and spend on content. Continue reading

By Joe Pulizzi published August 2, 2014

This Week in Content Marketing: Beck Schools Us on Storytelling

In this episode, Robert and Joe discuss a musician’s mad content marketing moves, debate some potential causes of a decline in content quality, and reveal what the real purpose of native advertising is for brands. In addition, they discuss two shifts in the world of social media and take FourSquare to task for taking off in a new direction. Listen in. Continue reading

By Robert Rose published July 16, 2014

Content Marketing in 2014: The State of the Enterprise

Consumers have changed, but marketing operations in enterprise companies have largely remained the same. Content will affect business — it’s just a matter of “how,” not “if.” Get insights on tackling the dynamic changes in the industry — a summary from CMI’s recent Enterprise Forum — in the new report “The State of Enterprise Content Marketing: 2014.” Continue reading

By Robert Rose published June 3, 2014

Make the Most of Your B2B Marketing Channels: Research on Webinars

It’s critical that B2B businesses learn to balance the effectiveness of both new and existing marketing channels — and experiment with where it’s best to deliver content during their customer engagement journey. One option that deserves a closer look? Webinars. Get CMI’s new research on webinars.
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By Joe Pulizzi published April 22, 2014

Enterprise Content Marketing Research: Where Does Success Lie in 2014?

The latest Content Marketing Institute research confirms that B2B enterprise marketers continue to face challenges in integrating content marketing across their organizations. Find out more about these and other findings on B2B enterprise tactics, spending and effectiveness in our new report. Continue reading

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

This week, Joe and Robert discuss whether or not content marketing should just “buzz off,” talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue reading

By Dianna Huff published April 3, 2014

Why 55% of Potential B2B Buyers Might Not Trust Your Website Content

Some results in a recent B2B web usability report were surprising. Specifically, the report found that two types of website content that most marketers don’t even think about play a huge role in helping B2B buyers move forward with a vendor. Learn more about the report, including why 55 percent of potential B2B buyers might not trust your website content. Continue reading

By Joe Pulizzi published March 27, 2014

Technology Marketers Urgently Need to Document Their Content Marketing Strategy

Looking for insight into how technology marketers are using content marketing? (Most surveyed say the are using it!) Check out Content Marketing Institute’s newest research report. The report finds evidence that technology marketers urgently need to document their content marketing strategy to improve overall effectiveness. Continue reading

By Robert Rose published March 19, 2014

How Content Marketing Success is Blocked by Antiquated Beliefs

As content marketing becomes an increasingly important means of propelling our businesses forward, many marketers are still struggling with the operational issues associated with the discipline. Find out how antiquated beliefs are still blocking content marketing success. Continue reading