By Tim Walters published January 19, 2016

Native Advertising: Fad or New Go-To Standard? [New Research]

While native advertising isn’t new, it is enjoying a major comeback. Learn more about how content marketers are using it from CMI’s latest research and discover the possibilities for your program. Continue reading

By Michele Linn published January 1, 2016

Become a More Effective Marketer in 2016: 5 Questions to Answer

Our research findings about effectiveness are essential to understanding the industry. After all, content marketing is only valuable when it works. Look at the results and get ideas on how to make your content marketing more successful. Continue reading

By Jodi Harris published December 25, 2015

12 Content Marketing E-Books: A Year’s Worth of Gifts That Keep on Giving

In 2015, the CMI team shared over 35 e-books on topics ranging from essential content marketing processes and tactics, to collections of examples, to ideas and advice from sharp minds. Here are 12 of our favorites in case you missed them. Continue reading

By Joe Pulizzi published December 9, 2015

UK Marketers Need to Get Back to Basics [New Research]

UK content marketers are doing more – content, tactics, platforms – and doing it with bigger budgets. However, they’re also feeling less effective at content marketing overall. Learn more about the state of content marketing in the UK with CMI’s latest research. Continue reading

By Michele Linn published December 4, 2015

3 (Easy) Ways to Truly Surprise Your Audience

Year after year, marketers say creating more engaging content is a top challenge. This year, we asked our B2C roundtable members for their counsel. One of their unexpected answers? Surprise your audience. Then they shared how. Continue reading

By Michele Linn published November 27, 2015

A 4-Step Approach to Create Content That Hits the Mark

Creating effective content is the goal of any content marketer. But how do you figure out what’s effective? There isn’t any easy answer, but you can start with this four-step approach inspired by our B2C roundtable and community input. Continue reading

By Joe Pulizzi published November 22, 2015

Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]

CMI’s Australia content marketing research caught the team in an interesting predicament. We found the answers around effectiveness puzzling and tried to figure out why. Plus, we share the usual findings on usage, budget, and more. Continue reading

By Michele Linn published November 20, 2015

How to Make Marketing Meetings More Productive and Less Soul-Sucking

How much of your valuable time is sucked up in meetings? We asked B2C roundtable participants for their insights and tips that will leave you and your content marketing team thinking, “That was a good use of my time, and it all makes sense.” Continue reading

By Michele Linn published November 6, 2015

Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)

The lowest-ranked priority for B2B marketers is the one thing that almost every brand should do better – developing stronger writers. Our B2B roundtable shares how to do that and our LinkedIn Group shares how to hire good writers. Continue reading

By Joe Pulizzi published November 4, 2015

5 Things That Can Make Nonprofit Marketers More Effective [New Research]

Our nonprofit content marketing 2016 report released today reveals that 26% of marketers say their overall content marketing is effective. Learn how that breaks down, key attributes to success, Joe’s insight, and three takeaway tips. Continue reading