By Michele Linn published July 27, 2017

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

By Michele Linn published July 13, 2017

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

By Lisa Murton Beets published June 7, 2017

Interactive Content Fuels Customer Experiences [Research]

Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading

By Jodi Harris published May 2, 2017

Cover All the Bases With 21 Winning Content Marketing Tactics

It’s not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage. Continue reading

By Lisa Murton Beets published April 12, 2017

Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]

Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America. Continue reading

By Lisa Murton Beets published March 22, 2017

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research. Continue reading

By Lisa Murton Beets published February 24, 2017

5 Research Insights to Drive Your Content Marketing

Successful marketers no longer dabble in content marketing. They recognize it’s a complex discipline. Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs. Continue reading

By Joe Pulizzi published December 7, 2016

Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

The Content Marketing Institute’s latest research provides insight into how commitment translates into action. Though focused on what the most committed UK marketers do differently, the lessons are useful for marketers worldwide.

Continue reading

By Andrea Fryrear published November 18, 2016

The Secret Your Website Traffic Might Be Trying to Tell You

An unseen message in your website traffic could open a new approach to content. Looking for ways to reach the audience that you have — even if it’s not the audience you wanted — may provide a path to new insights and activities. Continue reading

By Joe Pulizzi published November 16, 2016

With Maturity Comes Results for Australian Content Marketers [New Research]

Content marketing success increases with experience – and now we have data to prove it and much more in the Content Marketing Institute’s new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends. Continue reading