By Joe Pulizzi published November 22, 2015

Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]

CMI’s Australia content marketing research caught the team in an interesting predicament. We found the answers around effectiveness puzzling and tried to figure out why. Plus, we share the usual findings on usage, budget, and more. Continue reading

By Michele Linn published November 20, 2015

How to Make Marketing Meetings More Productive and Less Soul-Sucking

How much of your valuable time is sucked up in meetings? We asked B2C roundtable participants for their insights and tips that will leave you and your content marketing team thinking, “That was a good use of my time, and it all makes sense.” Continue reading

By Michele Linn published November 6, 2015

Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)

The lowest-ranked priority for B2B marketers is the one thing that almost every brand should do better – developing stronger writers. Our B2B roundtable shares how to do that and our LinkedIn Group shares how to hire good writers. Continue reading

By Joe Pulizzi published November 4, 2015

5 Things That Can Make Nonprofit Marketers More Effective [New Research]

Our nonprofit content marketing 2016 report released today reveals that 26% of marketers say their overall content marketing is effective. Learn how that breaks down, key attributes to success, Joe’s insight, and three takeaway tips. Continue reading

By Michele Linn published October 30, 2015

One Obvious Reason Why Content Marketers Are Not Feeling Effective

Only 44% of B2B marketers are clear on what content marketing success looks like. What’s behind that statistic? More importantly, what can marketers do to define success? Experts at CMI’s B2B research roundtable to tackle the issue. Continue reading

By Michele Linn published October 23, 2015

The One Brief Statement That Will Refine Your Content Marketing

Do you know the “who” and “why” for your content and brand? Most marketers don’t. Your audience isn’t sure what they’ll get from your brand. You spin your content marketing wheels. You need a documented editorial mission statement. Continue reading

By Joe Pulizzi published October 14, 2015

Discover 4 Key Differences Between B2C and B2B Marketers [New Research]

B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. Learn more from the just-released B2C Content Marketing 2016: Benchmarks, Budgets, and Trends. Continue reading

By Joe Pulizzi published September 30, 2015

What Effective B2B Content Marketing Looks Like [New Research]

Today, CMI releases the 2016 results of the annual B2B content marketing survey. We talk a lot about effectiveness, but this year we wondered – how many companies even know what effectiveness looks like? The answer (and more) may surprise you.
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By Ann Gynn published August 2, 2015

Changing Times: Finance Marketing Evolves With Content

What’s happening with content marketing in the financial services sector? Discover how industry marketers use content marketing and what they find works well. Learn the lessons, see the examples, and take away essential tips. Continue reading

By Robert Rose published June 18, 2015

The State of Content Marketing 2015 – Stronger With a Twist of Scale

Marketers struggle when they layer in content to power the same old marketing structures and processes. That has to change. Our annual State of Enterprise Content Marketing explores that issue and others facing the industry today. Continue reading