Consumers have changed, but marketing operations in enterprise companies have largely remained the same. Content will affect business — it’s just a matter of “how,” not “if.” Get insights on tackling the dynamic changes in the industry — a summary from CMI’s recent Enterprise Forum — in the new report “The State of Enterprise Content Marketing: 2014.” Continue reading
It’s critical that B2B businesses learn to balance the effectiveness of both new and existing marketing channels — and experiment with where it’s best to deliver content during their customer engagement journey. One option that deserves a closer look? Webinars. Get CMI’s new research on webinars.
The latest Content Marketing Institute research confirms that B2B enterprise marketers continue to face challenges in integrating content marketing across their organizations. Find out more about these and other findings on B2B enterprise tactics, spending and effectiveness in our new report. Continue reading
This week, Joe and Robert discuss whether or not content marketing should just “buzz off,” talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue reading
Some results in a recent B2B web usability report were surprising. Specifically, the report found that two types of website content that most marketers don’t even think about play a huge role in helping B2B buyers move forward with a vendor. Learn more about the report, including why 55 percent of potential B2B buyers might not trust your website content. Continue reading
Looking for insight into how technology marketers are using content marketing? (Most surveyed say the are using it!) Check out Content Marketing Institute’s newest research report. The report finds evidence that technology marketers urgently need to document their content marketing strategy to improve overall effectiveness. Continue reading
Most Australian marketers report that they use content marketing, but only about a third of them think their efforts are effective. The commitment to content marketing is there, but deeper thinking behind those efforts is needed. Find out what lessons we can learn about overcoming the barriers to effective content marketing we all face. Continue reading
As content marketing becomes an increasingly important means of propelling our businesses forward, many marketers are still struggling with the operational issues associated with the discipline. Find out how antiquated beliefs are still blocking content marketing success. Continue reading
Research studies show us that although organizations increasingly recognize the value of content marketing, many marketers continue to struggle with the basics of the practice and doubt their effectiveness. Find out more about why marketers need more education to push content marketing forward. Continue reading
With an adoption rate that’s lower than other vertical industries CMI has explored, are manufacturing marketers “laggards” when it comes to content marketing — or are they just taking a slower, more conservative approach? Let’s take a look at where this segment stands — and where it has room to grow — according to the new study, B2B Manufacturing Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.