By Jodi Harris published February 13, 2015

Want Your Content to Rock? Put These 16 Tips Into Play

Don’t second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives. Continue reading

By Fernando Labastida published February 10, 2015

10 Ways to Get Into the Content Marketing 38%

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand. Continue reading

By Jodi Harris published February 4, 2015

What Content Marketing Tactics Will Keep You On Track for Success in 2015?

The list of possible content marketing initiatives is complex. Get Part I of our new guide, Building the Perfect Content Marketing Playlist, to learn peers’ priorities and tips to determine which initiatives are worth your resources. Continue reading

By Joe Pulizzi published January 28, 2015

B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]

Discover the content marketing trends for B2B small businesses. Learn what tactics more of them are using this year. Read on for insights from B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America. Continue reading

By Michele Linn published January 2, 2015

10 Research-Driven Insights about Content Marketers in 2015

For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives. Continue reading

By Joe Pulizzi published December 10, 2014

Content Marketing in the United Kingdom: Engagement and Leads Take Center Stage [Research]

UK marketers have become more goal-focused and cite Twitter as their most effective social media platform. CMI shares those results and more in its third annualContent Marketing in The UK 2015: Benchmarks, Budgets, and Trends. Continue reading

By Joe Pulizzi published November 19, 2014

The Changing Landscape of Content Marketing in Australia

Fewer content marketers in Australia say their organizations are effective this year. Learn why and what can be done as we share results from the third annual Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends.
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By Michele Linn published November 14, 2014

4 Content Marketing Initiatives You Need in 2015

B2C marketers will work on almost two dozen content marketing initiatives in the next year. But how do you prioritize? After listening to our CMI research roundtable, we share four initiatives any successful content marketer must do. Continue reading

By Michele Linn published November 7, 2014

A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals

Do you struggle with finding trained content marketing professionals? About one-third of content marketers in CMI’s B2C research report are experiencing that same challenge this year (and that’s a big jump over last year.) Why has this staffing problem grown? Better yet, how can you find some solutions? Read on for insight from our B2C roundtable. Continue reading

By Joe Pulizzi published November 5, 2014

15 Things We Learned About Nonprofit Content Marketers [New Research]

CMI’s Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Glean 15 insights then take time to explore the in-depth examination of benchmarks, budgets, and trends. Plus, learn what makes up a best-in-class nonprofit content marketer. Continue reading