By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

This week, Joe and Robert discuss whether or not content marketing should just “buzz off,” talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue reading

By Joe Pulizzi published March 27, 2014

Technology Marketers Urgently Need to Document Their Content Marketing Strategy

Looking for insight into how technology marketers are using content marketing? (Most surveyed say the are using it!) Check out Content Marketing Institute’s newest research report. The report finds evidence that technology marketers urgently need to document their content marketing strategy to improve overall effectiveness. Continue reading

By Cath Pope published March 20, 2014

Barriers to Effective Content Marketing: Lessons from Australia

Most Australian marketers report that they use content marketing, but only about a third of them think their efforts are effective. The commitment to content marketing is there, but deeper thinking behind those efforts is needed. Find out what lessons we can learn about overcoming the barriers to effective content marketing we all face. Continue reading

By Robert Rose published March 19, 2014

How Content Marketing Success is Blocked by Antiquated Beliefs

As content marketing becomes an increasingly important means of propelling our businesses forward, many marketers are still struggling with the operational issues associated with the discipline. Find out how antiquated beliefs are still blocking content marketing success. Continue reading

By Ardath Albee published March 17, 2014

Why Marketers Need More Education to Push Content Publishing Forward

Research studies show us that although organizations increasingly recognize the value of content marketing, many marketers continue to struggle with the basics of the practice and doubt their effectiveness. Find out more about why marketers need more education to push content marketing forward. Continue reading

By Joe Pulizzi published March 11, 2014

Content Marketing Making Strides in the Manufacturing Industry: Report

With an adoption rate that’s lower than other vertical industries CMI has explored, are manufacturing marketers “laggards” when it comes to content marketing — or are they just taking a slower, more conservative approach? Let’s take a look at where this segment stands — and where it has room to grow — according to the new study, B2B Manufacturing Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.
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By Frank Barry published February 27, 2014

3 Ways Content Marketing Can Improve Donor Retention Rates

In the spirit of improving donor retention rates for nonprofits in 2014, let’s take a look at how implementing a content marketing strategy can have a significant impact on the bottom line. Employ these 3 techniques using content marketing to really engage your donors. Continue reading

By Joe Pulizzi published February 26, 2014

B2B Content Marketing Success on the Rise for Small Businesses

Our newest B2B content marketing research report confirms that small businesses are doing many things really well when it comes to content marketing — things that can certainly give them a competitive advantage and put them on equal footing with the “big guys.” Check out the report for more details. Continue reading

By Joe Pulizzi published December 10, 2013

Research: UK Content Marketers Are Confident, Lack Strategy

Among the marketers we’ve surveyed across three continents, those based in the United Kingdom rate themselves highest in terms of content marketing effectiveness. Find out more about the content marketing trends in our second annual UK report. Continue reading

By Frank Barry published December 3, 2013

Content Marketing for Nonprofits: Data, Insights, and Examples

In a follow-up to the recent release of CMI and Blackbaud’s first-ever research report to benchmark what’s going on with content marketing in the nonprofit sector, get data, examples and insights on content marketing for nonprofits. Continue reading