By Lisa Murton Beets published December 6, 2017

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

By Lisa Murton Beets published November 15, 2017

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time. Continue reading

By Lisa Murton Beets published November 1, 2017

6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs. Continue reading

By Ann Gynn published October 13, 2017

Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say. Continue reading

By Lisa Murton Beets published September 27, 2017

New Research Reveals Habits of Top Content Marketers

Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

By Joe Pulizzi published September 20, 2017

Content Marketing Trends to Watch for 2018

Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar? Continue reading

By Jodi Harris published September 10, 2017

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

Not only will documented personas help you understand your audience’s needs, it can help surface the most relevant content ideas. Here’s how to build a portrait for a single version of truth for your content creators. Continue reading

By Michele Linn published July 27, 2017

How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

Want to know how content affects the purchasing process? Gain insight from the latest research from SmartBrief and CMI exploring what type of content is most influential, how decision-makers perceive content from vendors, and more. Continue reading

By Michele Linn published July 13, 2017

Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]

Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading

By Lisa Murton Beets published June 7, 2017

Interactive Content Fuels Customer Experiences [Research]

Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading