By Joe Pulizzi published September 30, 2015

What Effective B2B Content Marketing Looks Like [New Research]

Today, CMI releases the 2016 results of the annual B2B content marketing survey. We talk a lot about effectiveness, but this year we wondered – how many companies even know what effectiveness looks like? The answer (and more) may surprise you.
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By Ann Gynn published August 2, 2015

Changing Times: Finance Marketing Evolves With Content

What’s happening with content marketing in the financial services sector? Discover how industry marketers use content marketing and what they find works well. Learn the lessons, see the examples, and take away essential tips. Continue reading

By Robert Rose published June 18, 2015

The State of Content Marketing 2015 – Stronger With a Twist of Scale

Marketers struggle when they layer in content to power the same old marketing structures and processes. That has to change. Our annual State of Enterprise Content Marketing explores that issue and others facing the industry today. Continue reading

By Joe Pulizzi published April 22, 2015

Do Larger Brands Really Have It Easier With Content Marketing? [New Research]

Do more B2B enterprise marketers think their content marketing is effective than small-business marketers do? That and more is revealed in CMI’s latest research: B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends. Continue reading

By Joe Pulizzi published March 25, 2015

Research: Technology Marketers Align Around Lead Gen

Of all marketer segments studied, technology marketers are the most focused on lead generation as a goal for content marketing. Read the latest insight from our B2B Technology Content Marketing: 2015 Benchmarks, Budgets, and Trends. Continue reading

By Joe Pulizzi published March 4, 2015

New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?

There’s a big disconnect between what manufacturing marketers are doing and what they find works. Let’s take a look at the newly released B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America report. Continue reading

By Jodi Harris published February 13, 2015

Want Your Content to Rock? Put These 16 Tips Into Play

Don’t second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives. Continue reading

By Fernando Labastida published February 10, 2015

10 Ways to Get Into the Content Marketing 38%

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand. Continue reading

By Jodi Harris published February 4, 2015

What Content Marketing Tactics Will Keep You On Track for Success in 2015?

The list of possible content marketing initiatives is complex. Get Part I of our new guide, Building the Perfect Content Marketing Playlist, to learn peers’ priorities and tips to determine which initiatives are worth your resources. Continue reading

By Joe Pulizzi published January 28, 2015

B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]

Discover the content marketing trends for B2B small businesses. Learn what tactics more of them are using this year. Read on for insights from B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America. Continue reading