Inspired by a reader’s question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content challenges in B2B marketing.
Data from CMI’s latest study shows striking differences between B2B content marketing efforts at small businesses and efforts at enterprise companies. Check out the highlights and you’ll see that small businesses have big plans for content marketing.
Research by the Altimeter Group, published this week, finds that brands are challenged with organizing themselves around content marketing. Apply these key takeaways to your organizational challenges.
Find out how enterprise marketers use B2B content marketing tactics as compared with their B2B peers overall. Here are 6 key insights from CMI’s report, “B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends — North America.”
Software marketers have embraced content marketing with more gusto than any other industry studied by CMI, according to answers to our recent survey on B2B content marketing. Learn more about the new research.
In many respects, content marketing has taken a stronger hold in the UK than it has anywhere else. See evidence of this and other trends and comparisons in the premier study — Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends.
For the last three years, the Content Marketing Institute has produced research on content marketing trends in North America. This year we’re excited to be adding Australia to the mix. Here are some of the key findings.
Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness.
Recent CMI research on B2B and B2C marketing shows how manufacturers are managing content marketing as compared with B2B marketers across all industries. Find out how these insights compare with your own content efforts.
Many marketers say they struggle to produce enough content these days. CMI consultants talk about why it’s so difficult to produce enough B2B content and offer 3 tips to help manage the content crunch.