By Ann Gynn published July 15, 2016

The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts 

We all need to make our content engaging, but what does that mean? How do you create it? How do you know it’s working? Some of the experts speaking at Content Marketing World share ideas that you can tailor for your organization.

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By Patrick Garvey published July 6, 2016

How to Measure Performance to Improve Your Content Marketing

Struggling to sustain an effective content marketing strategy? You’re not alone. Learn more about how to measure your content’s performance so you can adapt and evolve your content for better results-oriented performance. Continue reading

By Erica Lindberg published June 10, 2016

How to Prove Your Content Is Driving Revenue

For marketers pursuing more budget and resources, it’s critically important to know how to measure the impact of every content asset created and program executed. You need to connect content to revenue. Here’s how you can do it. Continue reading

By Elizabeth Clor published May 11, 2016

Your CEO Needs These 4 Content Marketing Metrics

Using vanity metrics doesn’t position you as a strategic player. Instead, illustrate how your team’s work is impacting the business. Here are four metrics to share with your CEO to show how content marketing can truly drive growth. Continue reading

By Steven Keith published May 4, 2016

How to Solve 5 Barriers to Implementing A Thriving Content Publishing Model

You can’t just flip a switch and give birth to a healthy publishing function. It takes considerable planning, a strong coalition, and hurdling of stubborn obstacles. Here are five challenges – and the quick wins to overcome them. Continue reading

By Michael Brenner published May 2, 2016

The Secret to Content Marketing ROI

How do you build the business case for content marketing and answer the ROI question before you really get started? It starts by understanding what makes up content ROI and considering these three business-oriented goals. Continue reading

By Kelsey Meyer published May 1, 2016

How to Match Key Metrics With Your Content Goals

It’s common sense. You wouldn’t track your height to measure your weight loss. Unfortunately, some marketers lose that common sense in tracking the success of their content marketing. Match the metrics to your goals. Here’s how. Continue reading

By Andrew Raso published March 28, 2016

How to Measure Engagement the Right Way

What does engagement really mean? It’s not clicks, social shares, and time on page. Consider these three alternatives to vanity metrics to truly understand how your audience interacts with your content. Continue reading

By Jodi Harris published February 15, 2016

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading

By Jodi Harris published January 13, 2016

How to Uncover Critical Content Marketing Insights Using Google Analytics

Google Analytics is a fountain of useful data about your content’s performance – If you know where to look for it. Learn how to go beyond the basics and uncover critical insights to help achieve greater content marketing success. Continue reading