By Elizabeth Clor published May 11, 2016

Your CEO Needs These 4 Content Marketing Metrics

Using vanity metrics doesn’t position you as a strategic player. Instead, illustrate how your team’s work is impacting the business. Here are four metrics to share with your CEO to show how content marketing can truly drive growth. Continue reading

By Steven Keith published May 4, 2016

How to Solve 5 Barriers to Implementing A Thriving Content Publishing Model

You can’t just flip a switch and give birth to a healthy publishing function. It takes considerable planning, a strong coalition, and hurdling of stubborn obstacles. Here are five challenges – and the quick wins to overcome them. Continue reading

By Michael Brenner published May 2, 2016

The Secret to Content Marketing ROI

How do you build the business case for content marketing and answer the ROI question before you really get started? It starts by understanding what makes up content ROI and considering these three business-oriented goals. Continue reading

By Kelsey Meyer published May 1, 2016

How to Match Key Metrics With Your Content Goals

It’s common sense. You wouldn’t track your height to measure your weight loss. Unfortunately, some marketers lose that common sense in tracking the success of their content marketing. Match the metrics to your goals. Here’s how. Continue reading

By Andrew Raso published March 28, 2016

How to Measure Engagement the Right Way

What does engagement really mean? It’s not clicks, social shares, and time on page. Consider these three alternatives to vanity metrics to truly understand how your audience interacts with your content. Continue reading

By Jodi Harris published February 15, 2016

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading

By Jodi Harris published January 13, 2016

How to Uncover Critical Content Marketing Insights Using Google Analytics

Google Analytics is a fountain of useful data about your content’s performance – If you know where to look for it. Learn how to go beyond the basics and uncover critical insights to help achieve greater content marketing success. Continue reading

By Jodi Harris published January 3, 2016

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.
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By Paige Sjoblom published December 16, 2015

5 Must-Have Tools for the Brainy Social Media Manager

With so many social media tools, you can use guidance to know what will really help. Discover five must-have tools (all with free options) that social media managers need to consider to boost their social media programs. Continue reading

By Siddharth Bharath published December 15, 2015

How to Test Short-Form Content Before Making Long-Form Investment

In today’s business environment, you can’t afford to make a gamble like the Michelin brothers did 125 years ago. If you want to see if your long-form content like books, courses, or videos, will pay off, use the MVC test. Continue reading