By David Germano published May 15, 2012

How Marketers are Shifting to Owned Media to Drive Impact

Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift. Continue reading

By Stephanie Tilton published March 15, 2012

Are Your Content Registration Forms an Entry Point or a Barrier?

Most prospects want to keep vendors at arm’s length until they are fairly far along in their buying decision process. So marketers need to keep in mind that content registration forms can be a barrier and decide strategically when it’s appropriate to ask for contact details — and how much information to request. Here are the essentials. Continue reading

By Adria Saracino published February 20, 2012

How to Embed Outreach into Every Step of Your Content Plan

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts. Continue reading

By Andy McCartney published February 15, 2012

Diagnosis: Love The Funnel

Reorganize your content and calls to action for superior conversion. Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way … Continue reading

By Amanda Maksymiw published January 20, 2012

4 Steps for Using Content to Build Your Personal Brand

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona. Continue reading

By Nick Kinports published January 19, 2012

Using Paid Media to Achieve Remarkable B2B Conversion Rates

How would you like to achieve a B2B conversion rate of 30+ percent? It can be done, as Nick Kinports explains. Find out how his company, lonelybrand, achieved this remarkable conversion rate for three different digital paid media campaigns. A great resource for those in advertising and public relations, and for B2B brands in general. Continue reading

By Anna Ritchie published January 5, 2012

A Webinar Case Study in Using Social Media Channels for Content Distribution

Anna Ritchie shares her marketing team’s recent webinar promotion across four different marketing channels — LinkedIn, Twitter, Facebook, and blogs — specifically sharing how they effectively tailored their approach to best suit each of the social sharing platforms. Continue reading

By Raf Stevens published November 17, 2011

How to Give a Gift of Emotionally Engaging Content

Many companies have no clue what the difference is between good and boring content. I’ll go even further than that.  Many organizations are not even aware that their message has lost all connection with their audience, and some even seem … Continue reading

By Joe Chernov published November 14, 2011

5 Quick Tips to Make Your Content Live Longer

Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time … Continue reading

By Thomas Clifford published September 23, 2011

3 Steps to Making Your Content More Credible (Prior to Publication)

Out of 42 different content marketing tactics, the CMI Content Marketing Playbook and CMI community ranked testimonials as one of the top 10 tactics. Testimonials can definitely give your content that extra boost — and credibility —your audience is looking … Continue reading