By Thomas Clifford published September 23, 2011

3 Steps to Making Your Content More Credible (Prior to Publication)

Out of 42 different content marketing tactics, the CMI Content Marketing Playbook and CMI community ranked testimonials as one of the top 10 tactics. Testimonials can definitely give your content that extra boost — and credibility —your audience is looking … Continue reading

By Toby Murdock published September 16, 2011

Why Marketing Will Fund the Future of Content

The media publishing industry is undergoing tremendous transformation in its transition to digital. One of the more powerful forces in this change are economics, and the oft-repeated phrase is that media is trading “print dollars for digital dimes.” In other … Continue reading

By Amanda Maksymiw published September 8, 2011

How to Get Your Content Found: Tips from Content Marketing World

More companies are engaging in content marketing strategies to build their brands, generate leads, and boost thought awareness than ever before. These companies are writing blogs, creating podcasts, producing videos, releasing reports, and designing infographics. But what happens after the … Continue reading

By Michele Linn published August 12, 2011

12 Technologies and Tools Content Marketers Can Get Excited About

We’re getting very excited about Content Marketing World next month in Cleveland, and we thought it would be fun to introduce you to some of our speakers. Over the several weeks, we’ll share some of our speakers’ opinions on all things … Continue reading

By Amanda Maksymiw published July 29, 2011

How to Incorporate Influencers into Content Marketing

Chances are if you are reading the CMI blog, you are already executing against one or more content marketing strategies or at least thinking about doing so. But have you integrated influencer marketing into your content program? First, what is … Continue reading

By Nate Riggs published July 27, 2011

6 Things to Know About Using QR Codes in Content Marketing

In 2010, we started to talk about QR codes … a little. This year, QR codes are on the rise, popping up at every interactive conference, in magazines and books and anywhere you can print the fancy little squares. You’ll find some interesting … Continue reading

By Michele Linn published July 15, 2011

How to Hire the Right Consultant for Content Marketing

Looking for help with content marketing? Our CMI contributors are here to help! Over the last three weeks, they have answered these questions: Which parts of the content marketing process are best to outsource (e.g. strategy, process, content production, distribution, … Continue reading

By David Huffman published June 8, 2011

Step-by-Step Guide to Using Facebook Ads for Content Marketing

As a content marketer, you may not be thinking about using advertising as part of your marketing mix because you consider ads to be: Expensive Annoying Immeasurable Interruptive (see annoying) Short shelf-life

By Michele Linn published May 13, 2011

50 Questions Answered About Content Marketing

Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an … Continue reading

By Michele Linn published May 6, 2011

25 Tools for Content Marketing Collaboration, Productivity, Monitoring and Distribution

Using tools to make your life easier sounds great in theory, but with the myriad of options available, and the time it takes to learn each one, which are the ones you should consider? We asked our trusty CMI contributors … Continue reading