By Mark Sherbin published January 20, 2013

How Your Content Distribution Can Use Native Advertising

Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. Find out how content marketing is embracing this approach. Continue reading

By Jessica Davis published November 25, 2012

Why Your Content Strategy Should Include Prezi

Content marketing and technology have become inseparable. To reach customers effectively, you need to constantly hunt for innovative tools. Prezi is one such tool that helps present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi. Continue reading

By Joe Pulizzi published October 27, 2012

For Influential Content Marketing, Go Beyond Your Brand Fans

Find out how creating content that is aimed beyond your “first circle” connections can help expand your reach and influence in your industry. Continue reading

By Carl Friesen published October 14, 2012

How to Build Third-Party Credibility for Your Content

When it comes to demonstrating thought leadership through content, it’s not just about getting your content published anywhere online in hopes that Google will find it. Find out how to build third-party credibility for your content. Continue reading

By Manya Chylinski published September 23, 2012

How to Help Your Customers Help You by Sharing Their Stories

Customer stories can be just as much of a content gold mine as case studies — sometimes even more so. In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you in the same way. Continue reading

By Gregory Ciotti published September 17, 2012

10 SlideShare Strategies that Will Boost Your Content’s Value

Given how visual content marketing has become in the last few years, many smart brands are making conscious efforts to create amazing slideshow content for generating more leads. Here are 10 specific strategies for getting the best return from the content you post on SlideShare. Continue reading

By Anna Ritchie published September 3, 2012

Why It’s Vital to Develop a Converged Media Strategy Right Now

Many companies are struggling to come to grips with today’s changing multiscreen consumer behaviors. Here are the essentials on why it’s vital to develop a converged media strategy right now — and some tips on how to approach this monumental task. Continue reading

By Joe Pulizzi published July 28, 2012

7 Steps to Creating Your Content Marketing Channel Plan

Once you create content, you need to decide how best to distribute it. Consider the context in which your audience will view the content and then map out your approach with these 7 steps to creating a content marketing channel plan. Continue reading

By Michele Linn published July 6, 2012

Got (or Need) Visuals? Expert Views on How to Adjust Your Content Strategy

Our Content Marketing World speakers answer the question, “With the popularity of apps like Pinterest and Instagram, how have you adjusted your content strategy (or the advice you give to clients) to incorporate visual content?” Continue reading

By Chris Birk published July 5, 2012

A Smart Strategy for Letting Your Customers Do the Talking

Businesses can talk about their great service or incredible products all day, but self-promotion can’t come close to instilling the kind of credibility and authority that comes from customer stories. Here’s a smart strategy for letting your customers do the talking. Continue reading