By Clare McDermott published June 18, 2017

How The Weather Channel Does Social Media

The Weather Channel can literally save lives by sharing information on social media. Go behind the scenes with its social media specialist to learn what they do, why they do it, and how live-streaming can be done effectively. Continue reading

By Aaron Agius published June 5, 2017

Is It Time to Invest in PPC Campaigns for Your Content?

Pay-per-click and content marketing can seem like contrasting ideologies — but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading

By Melissa Lopez published June 2, 2017

All Your Snapchat Advertising Questions Answered

Snapchat has 161 million daily users. And its projected advertising revenue for this year is $940 million, more than double that of 2016. But before your brand goes deep into Snapchat advertising, you should understand the options. Continue reading

By Sujan Patel published May 22, 2017

19 Favorite Tools for Content Promotion in 2017

Do you want to get more out of the content you produce? Improve your promotion efforts and get your content in front of more people. Read on for 19 favorite tools (many are free) being used in the content promotion process in 2017.

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By Clare McDermott published May 14, 2017

Social Media Advice From Mark Hamill      

Mark Hamill is social media savvy (though he says he’s a neophyte). Read about his foray into the Twitterverse and the lessons he’s learned from his successes and wrong turns, including the trailer mistake for Star Wars: The Force Awakens. Continue reading

By Daniel Knowlton published April 23, 2017

A Proven Process to Curate Content and Publish a Roundup of Industry Influencers

Have you tried putting together a list of top industry influencers? Curating and publishing this list can create a lot of exposure for your blog. This tutorial will walk you through the process. Continue reading

By Aman Thakur published April 16, 2017

6 How-To Strategies for Content Promotion

Publishing your content doesn’t follow Newton’s third law of motion. It turns out you need to spend much more time in promoting your work than on creating it. Here are six step-by-step content promotion strategies to help. Continue reading

By Mark Walker published March 29, 2017

How to Create a Brilliant Newsletter People Want to Read

Have you noticed? Newsletters are hot right now. They’re incredibly powerful. How can you create a newsletter that gets opened every time you send it? Consider these eight strategies with best-in-class examples. Continue reading

By Joe Pulizzi published March 25, 2017

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

We dissect new stats on the state of native advertising and explore some optimistic CMO research. We also share rants and raves on creative energy and siloed measurement standards, and take on March Madness in our example of the week. Continue reading

By Will Blunt published March 24, 2017

7 Promotion Tactics to Get Your Content Noticed

If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed, and some tools to help. Continue reading