By Katherine Kotaw published December 27, 2013

Personal Brand Marketing Tips from 3 Influential Women

These days, business owners and marketers are branding themselves with every tweet they post and every video they produce. If you want to turn your personal brand marketing into a powerful part of your digital marketing strategy, spend some time studying the habits of your industry leaders. And take some lessons from 3 influential women. Continue reading

By Carla Johnson published December 26, 2013

Why Human Resources is Essential to the Brand Storytelling Equation

As the marketing industry evolves, we’re taking on (or needing to fill) new roles as marketers and as people who drive business for our organizations. Find out why human resources is essential to the brand storytelling equation. Continue reading

By Tessa Wegert published September 20, 2013

3 Ways to Combat Branded Content “Blindness” in Your Audience

Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find out 3 ways you can keep your audience’s attention focused on your branded content and mitigate the risk of “content blindness.” Continue reading

By Brian Kardon published February 14, 2013

Content Marketing Best Practices: 5 Tips for the Modern CMO

In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he’s sharing his 5 tips for the modern CMO. Continue reading

By Clare McDermott published January 16, 2013

How Your Content Marketing Benefits From a Listen, Ask, Share Approach

Ricoh VP of Marketing Sandra Zoratti shares some insights for CMI readers on the “listen-ask-share” approach she uses for content creation and outreach. Find out how your content marketing could benefit from this formula. Continue reading

By Clare McDermott published January 13, 2013

How Nonprofits Can Sidestep Content Marketing Pitfalls

For the last five years, director of editorial & creative services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He recently told us how he overcomes the challenges of his industry. Continue reading

By Clare McDermott published January 8, 2013

Inside An Explosive Content Marketing White Paper Strategy

Curt Porritt of MasterControl sat down with CMI to discuss his organization’s white paper success and how testing has helped drive content choices. Continue reading

By Clare McDermott published December 19, 2012

How to Keep Your Compelling Content Engine Fueled and Running Smoothly

Amanda Nelson of Salesforce Marketing Cloud talks about her organization’s compelling content engine and how her team keeps it fueled and running smoothly with an international corps of writers. Continue reading

By Clare McDermott published December 9, 2012

How Your Content Marketing Strategy Can Drive Growth

Brenda Spiering is the editor of BrighterLife.ca, an online money, health, and wellness publication created to funnel traffic back to Sun Life Financial’s main website. The publication has been incredibly successful. Brenda answered some CMI questions, detailing the success of BrighterLife.ca. Continue reading

By Clare McDermott published November 28, 2012

How Influencers Have Ignited IBM’s Content Marketing

CMI sat down with IBM’s Leslie Reiser to talk about IBM’s influencer blogging program, gaining traction in the midsize market, and plans for future content marketing expansion. Continue reading