Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find out 3 ways you can keep your audience’s attention focused on your branded content and mitigate the risk of “content blindness.”
In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he’s sharing his 5 tips for the modern CMO.
Ricoh VP of Marketing Sandra Zoratti shares some insights for CMI readers on the “listen-ask-share” approach she uses for content creation and outreach. Find out how your content marketing could benefit from this formula.
For the last five years, director of editorial & creative services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He recently told us how he overcomes the challenges of his industry.
Curt Porritt of MasterControl sat down with CMI to discuss his organization’s white paper success and how testing has helped drive content choices.
Amanda Nelson of Salesforce Marketing Cloud talks about her organization’s compelling content engine and how her team keeps it fueled and running smoothly with an international corps of writers.
Brenda Spiering is the editor of BrighterLife.ca, an online money, health, and wellness publication created to funnel traffic back to Sun Life Financial’s main website. The publication has been incredibly successful. Brenda answered some CMI questions, detailing the success of BrighterLife.ca.
CMI sat down with IBM’s Leslie Reiser to talk about IBM’s influencer blogging program, gaining traction in the midsize market, and plans for future content marketing expansion.
In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to create content that people want to spend time with, again and again.
CMI sat down with SAP’s Michael Brenner to discuss what he’s doing to overcome his content marketing challenges, how he got started, and how he is reaching his vision of a company-wide content machine.