Create content perfection by incorporating 5 essential ingredients into your content marketing operations. Because content marketing is an ongoing process, not a “one-and-done” campaign, use our handy checklist to make sure your content marketing operations always include elements of the 5 essentials for engaging readers.
The “Content marketing vs. SEO” battle opportunists are eager to pit the two against each other. But true online marketing professionals will recognize that both content marketing and SEO are star players in an enterprise-focused marketing strategy. If your team has a void in either area, you need to fill it. That’s the truth behind the ridiculous debate.
Learn how to spark a meaningful connection through B2B content. Look for inspirational stories that are relevant to your audience and create content that taps into the emotion behind your business. The result can forge a powerful, natural connection with your audience.
What’s so new about content marketing? The “nothing new here” brigade has a point: Content has always been an important part of many marketing plans (generally the better ones). But clearly, something unique is going on here, and because of the mighty internet, the way we do business will never be the same.
Regardless of what happens as a result of Yahoo’s recent acquisition of Tumblr from a financial standpoint, the popular platform will surely focus on retaining its viability as a content channel through which brands can tell a story and connect with consumers. It’s a place to showcase content, and a place to share it. Use these 3 tips for successful content marketing on Tumblr.
Too many content marketers seem to struggle with building a consistent audience. Find out how to build a consistent format and publish content that drives audience anticipation.
Education is a powerful content marketing strategy and brands that focus on it are wisely choosing the road less traveled. Find out how it’s working effectively in these 17 examples.
The most successful business storytellers build content brands (audience-first approach) — not branded content (egocentric brand marketing). Find out how to power your business storytelling by creating a content brand.
Prediction: One way or another, it won’t be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era.
In today’s crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be effective.