Search Results for: content marketing mission

Why You Need a Content Marketing Mission Statement

Published: 2012-10-06

A business needs a content marketing mission statement. It keeps a company’s reason for existence and goals top-of-mind for both colleagues and customers. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do. Continue reading

A Content Marketing Mission Statement: The Ultimate Competitive Advantage?

Published: 2010-12-20

As you read this piece, think of Jerry McGuire and his mission statement. I have something important to say, but I’m not really sure of the direction (yet). I’m a regular reader of Jason Calicanis’ enewsletter on technology and new product … Continue reading

A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research]

Published: 2018-03-07

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on what nonprofit marketers had to say in CMI/Marketing Profs’ annual survey. Continue reading

Content Definition: What Are We Even Talking About?

Published: 2018-03-02

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? And, though definitions exist, why does this question keep coming up? Continue reading

Road Map to Success: Content Marketing Strategy Essentials

Published: 2018-02-20

Every content marketing leader needs a strategic plan to define, inform, and unite its content efforts under a single vision of value. Here’s a handy tutorial on how to build or refine a content marketing strategy for your business. Continue reading

How to Train a Journalist in Content Marketing

Published: 2018-02-16

Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand. Continue reading

For the Love of Libraries: How Libraries Use Content to Tell New Stories

Published: 2018-02-14

Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways. Continue reading

4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

Published: 2018-02-07

How does a brand create content that stands out in a crowded world? Check out these four out-of-the-box case studies from multiple industries and learn how to get similar results for your brand. Continue reading

Content Calendar: Go Beyond the Basics

Published: 2018-01-26

Have you outgrown your basic content calendar? If you struggle adding a new initiative, centralizing governance, planning and tracking production, or optimizing your content, the answer is yes. Here’s what you need to do. Continue reading

How to Audit Your Content: 5 Essential Steps

Published: 2018-01-25

If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective. Continue reading