By Clare McDermott published January 3, 2011

Hot iPad Apps for Content Marketers

I’m not a cultish Apple fan, but the iPad has me swooning. For online content fanatics, it’s the ultimate consumption gadget… sort of like a Big Gulp for technophiles. For those of you lucky enough to have an iPad under the tree this season, here’s a round-up of the very best iPad apps for content marketers.


The app that leaves content marketer hearts aflutter. It aggregates your favorite online reading materials and suggestions from friends, and plops it all into a stunner magazine format. Think RSS feed + glossy mag. This app alone is worth the $500 iPad price tag. For a better understanding of the Flipboard experience, see the video.

Cost: Free


So you’re considering leaving your laptop at home next time you travel? The iWork app for iPad lets you modify Microsoft Office Word through Mac-based Pages (the Mac-equivalents of Excel and PowerPoint are also available through iWorks, but with less favorable reviews). Without a full keyboard, the iPad is not ideal for creating documents from scratch, but iWork lets you modify your existing docs while on the road.

Cost: $30, or $10 each for Pages, Keynote or Numbers

Sketchbook Pro

Whether you are a doodler, a visual thinker or a professional illustrator, Sketchbook Pro is a wicked little app that will let you indulge your inner artist. A great tool for fans of the visual problem-solving book, Back of the Napkin.

Cost: $8


Stumble upon an interesting article or blog post but don’t have time to read it at that moment? Click the “read later” bookmark from Instapaper, then come back when you’re in the easy chair. You can pull your reading list from any Internet-connected device, including your phone, Kindle or iPad.

Cost: $5


Evernote is like an inspiration board for the OCD-type. Store notes, photos, screenshots or voice memos in the cloud. All your materials are organized by tags for quick retrieval later. A great tool for marketers who pull inspiration from other companies, people and everyday life.

Cost: Free

Dragon Dictation

You’re driving in the car and have a moment of profound genius that you’d like to capture for a future blog post? Speak into your phone and the app delivers a text message or e-mail, ready for sending.

Cost: Free

Readdle Docs

Your co-worker sends you a PDF proof of a document for your review and commentary—and you’re a long way from a printer/scanner. PDF Expert from Readdle lets you mark up PDF documents and forms from your iPad. Read and annotate PDF documents, highlight text, make notes, draw with your finger (great for leaving signatures) and save changes compatible with Preview and Adobe Acrobat. Done!

Cost: $10


The ultimate to-do list app is now available on the iPad. Includes to-do lists, notes, due dates and project categories (great for sorting). Document your current priorities—and even your future goals.

Cost: $20

Print Central

Print Central lets you print directly to most WiFi/Wireless printers—perfect for stopping by your local office store or hotel business center.

Cost: $10


With Timeli you can view your projects at a glance and see what’s coming up next in a smooth timeline.

Cost: $2.99

What are your favorite iPad apps that can help with content marketing?

Author: Clare McDermott

Clare McDermott is the editor of Chief Content Officer magazine and owner of SoloPortfolio, a Boston-based content marketing provider for professional service firms. You can follow her @clare_mcd.

Other posts by Clare McDermott

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  • Anonymous

    Hi Clare! What a great post to kick off the New Year! While I was not interested in an ipad – hearing all these great features really peaks my interest. All these apps can make everyday work so much easier and the costs seem very reasonable. All apps are just a one time cost right? Not a monthly charge or anything? Pam

  • Anonymous

    Hi Clare! What a great post to kick off the New Year. I wasn’t really interested in an ipad but these types of apps that can make work easier and more convenient to my schedule are very intriguing. Plus so many are free! If there is a cost it is a one time fee right? Not a monthly charge?

  • myBrainshark

    I love my new iPad! Thanks for this list!

  • Mike Klassen

    I do like the Ted Talks app since many of the speakers inspire you to think in new ways. That definitely stimulates ideas for new content.

    Watching a talk before bed is a nice way to end the day.

  • soloportfolio

    Mike: Great idea. I also love Ted Talks… which I tend to catch up on when I’m on Starbucks wifi. Haven’t tried it on iPad. Pam, beware the iPad demo. You may decide it’s a must-have. All of the costs above are one-time app charges, not monthly.

  • Maureen Monfore

    Hi Clare. Have you discovered Zite? It’s my new fave. Perfect for finding great content that I post to Twitter or Facebook with a quick tap. 

  • Maureen Monfore

    Hi Clare. Have you discovered Zite? It’s my new fave. Perfect for finding great content that I post to Twitter or Facebook with a quick tap. 

  • Jason Dea

    I second the recommendation for Zite.  Not only does it curate all the content you’re already subscribed to, it also pushes similar content you might not otherwise find based on the topics you follow.