By Thomas Clifford published November 18, 2010

How to Optimize Your Online Content (Without Being an SEO Wizard)

Hey, I’m no mechanic.
But here’s one thing I know for sure.
A car has hundreds of moving parts and even I know that a tune-up helps it run better.

I’m no webmaster, either.
But web content can have a lot of “moving parts,” too.
That’s why your content needs a tune-up – so it can run at peak performance.

“Peak performance?”
Meaning, a way that helps get your content found.
All you need is a little help from ScribeSEO.

ScribeSEO is like having a mechanic tune up your online content.
It analyzes your content and optimizes it for the web, naturally, without you having to change your style, personality or becoming an SEO wizard.

If you’re like me (someone who knows little about SEO) and you’d rather focus on producing and creating engaging online content instead of sweating all this SEO (search engine optimization) stuff, keep reading.

What is ScribeSEO?
ScribeSEO is a software tool that analyzes your content and suggests recommendations to make it more searchable by search engines.

Specifically, it helps you:

  • Fine-tune your keyword phrases
  • Gently tweak your natural online content for search engines based on several SEO best practices
  • Discover cross-links to deepen your conversations.

ScribeSEO is a paid service. It works with WordPress, Joomla or Drupal.

If you don’t use any of these platforms, that’s okay; I don’t either. You can do what I do – use the web version.

Here’s how to use the web version

  1. Copy and paste your online content into the content box.
  2. Hit “Analyze.”
  3. Wait a few seconds.
  4. You’ll see how your online content “scored” along with recommended suggestions.

Specifically, you’ll see how to improve your title, meta description and overall body content. It will offer alternative keyword suggestions that you may want to consider.

Plus, there are three new features:

  1. The internal link strategy tool automatically discover links within your own site for cross-linking benefits.
  2. The outside link-building tool identifies authoritative external sites that relate to your online content.
  3. The social media connection tool identifies Twitter users who are talking about topics related to your keywords.

I know what you’re thinking.
1. You don’t want to pay.
That’s understandable. You can start off by grabbing the free SEO report to help you learn more about optimizing online content. You can decide if it’s right for you or not.

2. You don’t want your writing to sound like it was written by a robot.
Don’t worry. That’s the neatest part about ScribeSEO. It takes your natural writing voice and tweaks it a little bit so it’s easier for others to find your online content. You write the way you want to for your audience.

Real life example
This article, before the analysis, scored 70%. Hmm. Ok, time to make changes.

Two minutes later, with two simple edits, this article scored 100%. A high score like this indicates the online content meets most or all SEO recommendations.

ScribeSEO helps you to:

  • Increase your knowledge about optimizing online content – without pulling your hair out
  • Discover appropriate keywords
  • Keep your natural writing voice while integrating SEO best practices.

Hey, you may not be able to tune-up your car

But tuning up your online content?

Heh, heh.

That’s a cinch.

Over to you.

  • Do you incorporate SEO strategies into your content marketing?
  • What’s worked? What hasn’t?
  • Feel free to share your tips in the comments.

Update 2/9/11:  I love Scribe SEO so much that I recently became an affiliate. However, all links above are non-affiliated.

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and certified copywriter. He helps companies generate and nurture high quality leads through eNewsletters, blog articles and free special download reports. Tom has 25 years under his belt as an award-winning B2B filmmaker. He's produced hundreds of marketing-branding films and brings his street-level interviewing experience to every project. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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  • Lenox

    Great tip, Thomas! I’m definitely going to check out ScribeSEO. Sounds like a great balance between offering thoughtful content in a natural voice with authentic ideas and getting it “out there” organically. Thank you!
    Lenox

    • http://twitter.com/ThomasClifford Thomas Clifford

      Hi Lenox,

      Glad you enjoyed the article.

      I figured there were others like me who just want a simple way to take their existing content and tweak it for better results.

      Funny enough– using ScribeSEO has actually increased my appetite for learning more about how this whole area works.

  • http://www.mikemerrill.com Mike D. Merrill

    Thomas, we leverage ScribeSEO here as well at ReachLocal on our two corporate blogs. Strongly recommend it. Over time we learned the basic rules and actually measure ourselves on how often we can get a near perfect score for the first analysis.

    @MikeDMerrill

    • http://twitter.com/ThomasClifford Thomas Clifford

      Hi Mike-

      Great to hear you recommend it, too. You’re right about learning the basic rules.

      It’s a bit like wearing a heart monitor for a few months while exercising; it trains you so you start instinctively knowing where you’re at.

      Thanks for stopping by. =)