2021 PREVIEW: SEEING THROUGH THE CHAOS

Goodbye (and good riddance) to 2020. Let’s take the content marketing lessons learned from that chaotic year and plan for a better one. Our latest stories prescribe a tight focus on things content leaders can control (think relationships and actions) and offer exercises for building the bravery and empathy they require. And they’re all presented in a new, interactive digital format. (Click the image of the cover to try it out)

In this issue:

• Advice on convincing your internal brain trust to trust your content team
• Ideas for activating empathy – so you can manage it, measure it, and market with it
• An open letter to the head of Google Analytics requesting the one metric every content marketer craves
• A helpful guide for deciding when your brand should take a stand from 2020 B2C Content Marketer of the Year Luvvie Ajayi Jones offers a helpful guide on how to decide.