LEGO’s global director of social media and search shares how the “world’s most powerful brand” creates and delivers content on social channels that fans of the interlocking brick company and media giant really want. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small yearly shipping and handling fee (this fee is non-refundable). Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
Hire for 4 Uncommon Content Marketing Roles
We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers? Continue reading
Sample These 45+ Content Tools to Create, Curate, and Measure
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure. Continue reading
Why Automation Is the Future of Content Creation
A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content. Continue reading
How to Tell Stories Your Readers Crave: Ideas From a Content Powerhouse
Unlike other companies that struggle to create compelling stories, Autodesk’s content marketing team wrestles with prioritizing an abundance of exciting topics to write about. Go behind the scenes at this content powerhouse. Continue reading
Inside the Mind of a Journalist in the Business of Content Marketing
Cameron Conaway straddles two worlds as an award-winning investigative reporter and a content marketing manager. He shares how a journalist’s ethos can inspire marketing and entreats marketers to take bigger content risks. Continue reading
More from Chief Content Officer Magazine
- Every Event Should Be Time for Social Media
- The Audience Takes Charge
- Go Beyond Analytics to Give Customers the Content They Crave
- Getting Started With Structured Content
- How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions
- Brand Guidelines to the Rescue for Clear, Consistent Stories [Example]
- Content is Bigger Than Marketing