Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.

CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

 

The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.

 

CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. Every issue of CCO is available in a free digital edition.

 

PC/Mac Digital Edition

 

Interested in Advertising in CCO? Please contact Peter Loibl at Peter [at] contentinstitute.com for more information.

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RECENT HIGHLIGHTS

By Sara Noble published May 19, 2017

Are You Ready to Hire Quality for Your Content Team?

To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek. Continue reading

By Clare McDermott published May 14, 2017

Social Media Advice From Mark Hamill      

Mark Hamill is social media savvy (though he says he’s a neophyte). Read about his foray into the Twitterverse and the lessons he’s learned from his successes and wrong turns, including the trailer mistake for Star Wars: The Force Awakens. Continue reading

By Jonathan Crossfield published May 12, 2017

Is it Time to Abolish Social Media?

What is uniquely social about Facebook, Twitter, LinkedIn – and the hundreds of other platforms that somehow qualify for the label – that isn’t true for just about any other form of media, digital or otherwise? Continue reading

By Doug Kessler published April 25, 2017

The Content Assembly Line is Broken

Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus. Continue reading

By Paul Roetzer published April 13, 2017

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading

By Andrea Fryrear published March 9, 2017

Play Marketball: Turn Disconnected Teams Into High Performers

We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading

By Clare McDermott published March 7, 2017

7 Apps and Tools Obsessed by Content Marketers

Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier. Continue reading