Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist’s perspective on collaborating on content creation.
Chief Content Officer (CCO) is the quarterly print and digital magazine offered by the Content Marketing Institute.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
The Artist’s Perspective: Collaborating on Content Creation
The Entrepreneur’s Blueprint for Content Creators
Prove Your Commitment to Achieving Content Marketing ROI
How to Prepare Your Content Marketing for a Global Audience
Why Your Content Marketing Plan Can’t Focus on Both Lead and Demand Generation
Lead generation and demand generation are two important, but separate, strategies. Demand generation is focused on shaping audience members’ perspective, while lead generation is focused on capturing their information. Find out how your content marketing plan can drive both goals effectively over time.
How Brand Storytelling Helps Enterprises Go “The Extra Mile”
Emerson’s chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development, and cultivated a brand story that resonates with businesses around the world and infiltrates every niche within the company. Find out more about connecting brand storytelling to enterprise business excellence.
More from Chief Content Officer Magazine
- Mapping the Next Frontier in Brand Storytelling
- Why Podcasting is a Huge Content Marketing Opportunity
- How to Design a Compelling Demand Generation Strategy for the C-Suite
- How GE Makes Big Brand Content Feel Up Close and Personal
- Why Don Draper Types Can’t Control Brand Content Anymore
- How Marketers Can Take Data-Driven Content Creation to the Next Level
- Is Your Content Plan Equipped for Content Engineering?