We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
Play Marketball: Turn Disconnected Teams Into High Performers
7 Apps and Tools Obsessed by Content Marketers
Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier. Continue reading
Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process
Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading
Identity Matters: How Content Strategists Build Trust and Loyalty
Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading
How to Give Meaning to Your Content
Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing. Continue reading
5 Research Insights to Drive Your Content Marketing
Successful marketers no longer dabble in content marketing. They recognize it’s a complex discipline. Discover five key insights from Content Marketing Institute’s B2B research and how you can use them to help your own programs. Continue reading
Going Potty for Facebook: How a Toilet Paper Brand Won Social
With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content. Continue reading
More from Chief Content Officer Magazine
- Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read
- Must-Know Topics, Companies, and People for 2016 [CCO Recap]
- 5 Lessons Content Marketing Can Learn from Journalism
- Social Media: Is Your Content All Rhetoric?
- How to Create Content People Actually Search For
- Practical Tips to Calm the Most Extreme Public-Speaking Jitters
- From Good to Great: Tips to Take Your Next Live Event Up a Notch