Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.

CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

 

The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.

 

CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small yearly shipping and handling fee (this fee is non-refundable).  Every issue of CCO is available in a free digital edition.

 

PC/Mac Digital Edition

 

Interested in Advertising in CCO? Please contact Peter Loibl at Peter [at] contentinstitute.com for more information.

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RECENT HIGHLIGHTS

By Clare McDermott published June 28, 2016

Inside the Mind of a Journalist in the Business of Content Marketing

Cameron Conaway straddles two worlds as an award-winning investigative reporter and a content marketing manager. He shares how a journalist’s ethos can inspire marketing and entreats marketers to take bigger content risks. Continue reading

By Clare McDermott published May 30, 2016

Documentary Storytelling: 6 Examples From Brands That Nail It

In the race to publish more, we’ve lost sight of the art of great content creation and the returns from more ambitious projects. Discover how Church’s Chicken created an unexpected documentary that delivered big results. Continue reading

By Clare McDermott published May 23, 2016

Celebrity Shares How Brands Can Benefit in the Snapchat Scene

Snapchat has changed in the last year. It added functionality that helps brands tell less-fleeting stories and reach a wider audience. A Snapchat celebrity shares how it can work for your brand along with do-and-don’t tips. Continue reading

By Natalya Minkovsky published May 20, 2016

On a Roll: Duck Brand Sticks With Customers

Building relationships is more important than just posting content for the makers of Duck Tape and more sticky solutions. Learn how the ShurTech Brands digital team engages personally with a diverse audience – from teens to DIYers.
Continue reading

By Jonathan Crossfield published May 15, 2016

Every Event Should Be Time for Social Media

Attending an event without participating in the hashtag is like listening to one side of a phone conversation; you’re only getting part of the story. Yet not all events make the most of social media … and the hashtag is only the start. Continue reading

By Kirk Cheyfitz published May 6, 2016

The Audience Takes Charge

Ad blockers exist because too many brands want to deliver too many messages that don’t matter to a single person. As everyone with any sense is saying, the time is past due to put the audience first. That may sound easy; it isn’t. Continue reading

By Melissa Eggleston published April 14, 2016

Go Beyond Analytics to Give Customers the Content They Crave

Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research. Continue reading