Caterpillar’s Renee Richardson gave the instruction to “do something cool” and the results turned into a rousing B2B marketing success, breathing new energy into the staid, conservative brand. Learn how it started with three quirky videos that launched the company into social media stardom. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small one-time shipping and handling fee (this fee is non-refundable). Every issue of CCO is available in a free digital edition.
Downloadable PDF (for mobile download)
No More Boring Brands: Creative Content from a Conservative Company
Choosing the Right Marketing Technology: The Yelp of Software Reviews
How do you make the right content marketing technology choice for your company? Check out G2 Crowd, where reviewers are authenticated and you don’t have to be a member to view the majority of information on the site. Read more about how this small company is disrupting the big market research firms, and what it means for your software product search. Continue reading
Why Your Brand Should Speak Human
In the transition away from bullhorn marketing, brands still struggle to find their story and voice. Despite knowing better, marketers slap brand messages across social-media platforms instead of creating real conversation and meaningful brand narratives. Consider a few tips on how to “speak human.” Continue reading
Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel
Plenty of companies track what people say about them online. Tallying brand mentions, though, won’t reveal what customers or prospects really think and feel. What if machine learning could help marketers know a person’s intent? Continue reading
How Merrill Lynch Uses Content Mapping to Reach Affluent Americans
Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their business with content mapping and discovery – bringing together online and offline to create the perfect relationship.
Why Listening Communities Belong in Your Marketing Strategy
You’ve worked hard to make sure your content is well-written, well-produced, engaging, and useful. But how do you know whether your audience is really paying attention? We all know what it’s like when someone won’t stop talking — it’s difficult to stay engaged. Have you tried listening to your audience to guide your efforts? Find out why listening communities belong in your marketing strategy. Continue reading
More from Chief Content Officer Magazine
- 7 Ancient Archetypes Your Brand Storytelling Should Use
- Brand Storytelling: Turning Casual Fans into Passionate Followers
- 4 Branded Content Lessons From a Content Cancellation
- 7 Inspiring Lessons from 2014′s Top Content Marketers
- The Content Marketing Pyramid: Create More With Less
- The Future of Social Media Content Strategy is Really Déjà Vu
- How Measurement Can Kill Your Content Marketing Strategy