It seems that many marketers on the whole may struggle to understand the discipline of content strategy. So a few content strategists were asked to get thoughts on the subject from Facebook content strategist, blogger and author Jonathon Colman. From this discussion, find out why content strategists (and marketers) shouldn’t lose sight of actual people. Continue reading
Chief Content Officer (CCO) is the quarterly print and digital magazine offered by the Content Marketing Institute.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small shipping and handling fee. Every issue of CCO is available in a free digital edition.
Why Content Strategists Shouldn’t Lose Sight of Actual People
Why White Papers Still Matter: Their Role in Effective Content Marketing
The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to leverage this old marketing workhorse for effective content marketing given our plugged-in, multi-channel world. Continue reading
The Future Is Now: 4 Rules for the Post-Advertising Age
Despite everything we know, the entire media industry keeps talking about “the future of advertising” as if it was, well, way off in the future — like a remote land we might visit one day. It’s a little late for another debate on the future of advertising. But there’s still time for a heart-to-heart about how, and how quickly, we get there. The future is now. Get 4 rules for the post-advertising age. Continue reading
7 Ancient Archetypes Your Brand Storytelling Should Use
The way we tell stories has changed — from oral traditions, pictographs, and dance, to the modern printing press, film, and television, and beyond — but the fundamentals of a good story persist. The real challenge (and the one that will keep marketers employed) will be accomplishing good storytelling across this ever-evolving landscape. Learn more about 7 ancient archetypes you can use for modern-day success through your brand storytelling. Continue reading
Brand Storytelling: Turning Casual Fans into Passionate Followers
Many brands build communities and acquire fans, but precious few turn casual fans into passionate followers through their marketing strategy. One notable exception is Black Milk, a quirky Australian fashion brand. Find out how Black Milk uses brand storytelling to chart the future of retail, social cliques, and the so-called “third shelf.” Continue reading
4 Branded Content Lessons From a Content Cancellation
In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing advice to unsuspecting targets — whether they want it or not. This time, Davis takes video hosting company Wistia to task and comes away with 4 branded content lessons from a content cancellation. Continue reading
The Content Marketing Pyramid: Create More With Less
These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, team members often can feel overwhelmed and stretched too thin. But it doesn’t have to be that way. Find out how implementing the Content Marketing Pyramid can help you create more with less. Continue reading
More from Chief Content Officer Magazine
- Why Your Content Marketing Team Needs a Marketing Technologist
- How the Right Tech Can Improve Your Content Marketing Workflow
- Why Your Online Content Needs Both Social and Search Optimization
- How Automating Your Social Media Content Can Hurt Your Brand
- How to Serve Up Value With Mobile Content Marketing
- Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing
- Build a Lean Influencer Marketing Strategy: 3 Types of Tools