It’s easy to look to successful sites like BuzzFeed for lessons on how to build social traffic. Easy, but wrong. Their business model is not yours. Your brand strategy depends on content that convinces the reader to do something else. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small yearly shipping and handling fee (this fee is non-refundable). Every issue of CCO is available in a free digital edition.
Aon Stops Shoveling Quicksand, Partners With Manchester United
In struggling for brand recognition, Aon realized it needed a big partner to help with global recognition. It found that in the British soccer club Manchester United. The relationship isn’t simply a put-a-logo-on-it sponsorship.
‘Will It Blend?’ Company Embarks on New Influencer Marketing Program
Blendtec had huge success with its “Will It Blend?” videos. But it hasn’t stopped with the videos. Blendtec is creating more relevant and targeted content, and connecting with influencers to build reach and credibility with prospects. Continue reading
The Future of Content Creation Requires Humans Not Robots
Is your content creation ethos machined or handcrafted? On the handcrafted side of the debate as argued here, you must stop seeking shortcuts that hurt quality and hire creatively brilliant individuals. Read both sides of the debate. Continue reading
5 More Tips on How to Choose a Content Marketing Agency
More mainstream and specialty agencies want the lucrative and growing content marketing dollar. To help ensure you’re choosing the right agency in a crowded field to best meet your content marketing needs, consider these five things. Continue reading
The Onion’s Custom Content Agency Makes Brands Seriously Funny
Satire publishing star The Onion brought its funny bone to the content marketplace. Now Onion Labs creates humorous content for brands from Lenovo to YouTube. Learn why The Onion saw an opportunity to go beyond traditional advertising. Continue reading
Engage the C-Suite Through a Client Advisory Board
More marketers should consider creating a client advisory board which, when done right, provides traction with your most coveted clients – C-suite executives. Discover the do’s and don’ts to creating an effective advisory board. Continue reading
More from Chief Content Officer Magazine
- Venture-capital Backing of Content Companies Matters for Brand Publishers
- Content Strategists Can Follow Their Own Big Bang Theory
- Social Impact: How a Nonprofit Became a Content Phenom
- Don’t Believe the Hype: What Ello Really Means for Content Marketers
- Society of Grownups Designed to Delight and Educate Audience
- The Wizard of Moz Talks SEO and Shares Tips for 2015
- Start Small to Show Content Marketing Value to Your C-Suite