Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.

CCO_Aug15_CovCCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

 

The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.

 

CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small yearly shipping and handling fee (this fee is non-refundable).  Every issue of CCO is available in a free digital edition.

 

PC/Mac Digital Edition

 

Interested in Advertising in CCO? Please contact Peter Loibl at Peter [at] contentinstitute.com for more information.

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RECENT HIGHLIGHTS

By Marcia Layton Turner published August 23, 2015

YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos

Slow to embrace video marketing? A theater geek turned YouTube star shows marketers how great storytelling, a quirky personality, and a DIY ethos can generate a huge number of views. And he has a strong message for brands breaking into videos. Continue reading

By Melissa Eggleston published July 30, 2015

A UX Lesson for Content Marketers: Your Invisible Advantage

User experience (UX) combined with terrific content can have an outsize impact on your customers. Continue reading

By Jonathan Crossfield published July 12, 2015

Why BuzzFeed Shouldn’t Blow Your Marketing Mind

It’s easy to look to successful sites like BuzzFeed for lessons on how to build social traffic. Easy, but wrong. Their business model is not yours. Your brand strategy depends on content that convinces the reader to do something else. Continue reading

By Carla Johnson published July 5, 2015

Aon Stops Shoveling Quicksand, Partners With Manchester United

In struggling for brand recognition, Aon realized it needed a big partner to help with global recognition. It found that in the British soccer club Manchester United. The relationship isn’t simply a put-a-logo-on-it sponsorship.
Continue reading

By Natalya Minkovsky published June 28, 2015

‘Will It Blend?’ Company Embarks on New Influencer Marketing Program

Blendtec had huge success with its “Will It Blend?” videos. But it hasn’t stopped with the videos. Blendtec is creating more relevant and targeted content, and connecting with influencers to build reach and credibility with prospects. Continue reading

By Jay Acunzo published June 25, 2015

The Future of Content Creation Requires Humans Not Robots

Is your content creation ethos machined or handcrafted? On the handcrafted side of the debate as argued here, you must stop seeking shortcuts that hurt quality and hire creatively brilliant individuals. Read both sides of the debate. Continue reading

By Craig Hodges published April 23, 2015

5 More Tips on How to Choose a Content Marketing Agency

More mainstream and specialty agencies want the lucrative and growing content marketing dollar. To help ensure you’re choosing the right agency in a crowded field to best meet your content marketing needs, consider these five things. Continue reading