Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.

CCO_Feb15_CovCCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

 

The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.

 

CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small yearly shipping and handling fee (this fee is non-refundable).  Every issue of CCO is available in a free digital edition.

 

PC/Mac Digital Edition

 

Interested in Advertising in CCO? Please contact Peter Loibl at Peter [at] contentinstitute.com for more information.

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RECENT HIGHLIGHTS

By Brad Young published February 25, 2015

Venture-capital Backing of Content Companies Matters for Brand Publishers

Venture capitalists dumped more than $300 million into content companies in ’13 and ’14. Investors see content as a massive opportunity. Discover why 50-plus deals in two years are only the beginning and why it should matter to you. Continue reading

By Amy Higgins published February 19, 2015

Content Strategists Can Follow Their Own Big Bang Theory

The Big Bang theory describes the universe’s origin from a single point billions of years ago. The Big Bang Theory of Content creates from a single point of content an explosion of infinite ways to reuse and repurpose that big idea. Continue reading

By Erin Rodat-Savla published February 16, 2015

Social Impact: How a Nonprofit Became a Content Phenom

charity: water intends to reinvent the nonprofit from the way it engages the public to the way it distributes and tracks every dollar raised. Learn how this nonprofit became a fundraising and content-publishing phenom without a traditional marketing budget. Continue reading

By Jonathan Crossfield published February 11, 2015

Don’t Believe the Hype: What Ello Really Means for Content Marketers

Ello – the invitation-only, ad-free social network – didn’t kill Facebook. Its anti-advertising, pro-marketing with quality content focus is a warning to marketers. Social media is now becoming a traditional media-buying channel. Continue reading

By Clare McDermott published January 30, 2015

Society of Grownups Designed to Delight and Educate Audience

MassMutual’s new Society of Grownups brings financial classes with quirky names to an informal, hip environment. But it’s not lead-gen initiative, it’s a way to learn more about and form stronger connections with its audience. Continue reading

By Clare McDermott published January 9, 2015

The Wizard of Moz Talks SEO and Shares Tips for 2015

Rand Fishkin, founder of Moz, a leading inbound marketing software company, and host of Whiteboard Fridays, answers questions about what he wishes marketers understood about search and SEO, and shares tips for upping your game in 2015. Continue reading

By Roanne Neuwirth published January 5, 2015

Start Small to Show Content Marketing Value to Your C-Suite

C-level execs reluctant to support content marketing? Don’t waste time creating big plans. Jump in, start small, and show some early results. Catch the eye of your C-suite without requiring large-scale resources or buy-in up front.

  Continue reading