These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business. Find out how to spot true social media talent among the “experts.” Continue reading
Chief Content Officer (CCO) is the quarterly print and digital magazine offered by the Content Marketing Institute.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small shipping and handling fee. Every issue of CCO is available in a free digital edition.
How Content Creators Can Provide the Actionable Relevance the C-Suite Needs
Does your content truly help your front-line sales executives sell? Learn techniques used by top thought leadership brands to dial up content relevance. Continue reading
The Artist’s Perspective: Collaborating on Content Creation
Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist’s perspective on collaborating on content creation. Continue reading
The Entrepreneur’s Blueprint for Content Creators
Alexis Ohanian, reddit co-founder, says that if we focus on adding value to people’s lives, things that should have an audience will have one. His motto is simple: Make things people want. Learn more about his entrepreneur’s blueprint for content creators. Continue reading
Prove Your Commitment to Achieving Content Marketing ROI
The concept of content marketing has been around for more than 100 years, but measuring success in the new frontier of online marketing can be challenging. It’s time to prove your commitment to achieving content marketing ROI. Learn more about types of metrics to measure. Continue reading
More from Chief Content Officer Magazine
- How To Hire Effective Content Marketing Writers and Editors
- Beware the Social Media Content Algorithm Chasers
- What Content Marketing Needs to Rule in the Post-Advertising Age
- Mapping the Next Frontier in Brand Storytelling
- Why Podcasting is a Huge Content Marketing Opportunity
- How to Design a Compelling Demand Generation Strategy for the C-Suite
- How GE Makes Big Brand Content Feel Up Close and Personal