We’re experiencing a massive talent crunch for great content marketers – and it’s not just in the start-up space. It’s everywhere. And it’s time we did something about it. Get started today.
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small yearly shipping and handling fee (this fee is non-refundable). Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
The Content Talent Crunch: Time to Change How We Train, Hire, Nurture
Content Marketing – It’s Going to Get Weird
In our 2016 research, the effectiveness rate for B2B organizations actually went down from the previous year. This is not good. And the worst may be yet to come. Content marketing is about to get weird. We start with the hype cycle.
Reach Executives With Your Best Content Engine: Your Clients
Looking for a surefire source for content that grabs your executive audience? Look no further than your own clients. Done well, content co-creation can help create a powerful voice, build a market, and deepen client relationships.
Quick-and-Dirty Roundup of Content Marketing Trends [Best of CCO 2015]
Ditch the pretense that you have time to catch up on reading and pen your 2016 goals. Start with this quick roundup of 12 favorite CCO articles. Pick six, read in full, and you’ll have some great ideas for that 2016 planning. Continue reading
More from Chief Content Officer Magazine
- Live Experiences Reinvent the Way Customers Interact With Brands
- When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony
- Danger Ahead: When Content Distribution Is On Auto-Pilot
- How to Convert Customers’ Passions Into Inspiring Content
- How to Develop a Buyer-Centric Content Marketing Strategy
- Can We Please Stop Using Branded Content?
- 11 Ways to Use Video in Your Content Marketing