Venture capitalists dumped more than $300 million into content companies in ’13 and ’14. Investors see content as a massive opportunity. Discover why 50-plus deals in two years are only the beginning and why it should matter to you. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small yearly shipping and handling fee (this fee is non-refundable). Every issue of CCO is available in a free digital edition.
Venture-capital Backing of Content Companies Matters for Brand Publishers
Content Strategists Can Follow Their Own Big Bang Theory
The Big Bang theory describes the universe’s origin from a single point billions of years ago. The Big Bang Theory of Content creates from a single point of content an explosion of infinite ways to reuse and repurpose that big idea. Continue reading
Social Impact: How a Nonprofit Became a Content Phenom
charity: water intends to reinvent the nonprofit from the way it engages the public to the way it distributes and tracks every dollar raised. Learn how this nonprofit became a fundraising and content-publishing phenom without a traditional marketing budget. Continue reading
Society of Grownups Designed to Delight and Educate Audience
MassMutual’s new Society of Grownups brings financial classes with quirky names to an informal, hip environment. But it’s not lead-gen initiative, it’s a way to learn more about and form stronger connections with its audience. Continue reading
The Wizard of Moz Talks SEO and Shares Tips for 2015
Rand Fishkin, founder of Moz, a leading inbound marketing software company, and host of Whiteboard Fridays, answers questions about what he wishes marketers understood about search and SEO, and shares tips for upping your game in 2015. Continue reading
Start Small to Show Content Marketing Value to Your C-Suite
C-level execs reluctant to support content marketing? Don’t waste time creating big plans. Jump in, start small, and show some early results. Catch the eye of your C-suite without requiring large-scale resources or buy-in up front.
More from Chief Content Officer Magazine
- Build it? Buying Niche Media May be Better
- Visual-Merchandising Secrets for Better Content Engagement
- Group Think: How to Improve Your Social Content Results
- No More Boring Brands: Creative Content from a Conservative Company
- Choosing the Right Marketing Technology: The Yelp of Software Reviews
- Why Your Brand Should Speak Human
- Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel