Optimize your content marketing strategy by setting goals, getting it in front of the right audience, and understanding its impact. To accomplish that, follow this three-step, data-based framework – context, connections, and clarity. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small yearly shipping and handling fee (this fee is non-refundable). Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
Data: The Missing Piece in Your Content Marketing Strategy
How to Get in Front of the Podcasting Trend [Growth Tips and Tools]
Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend. Continue reading
Live Experiences Reinvent the Way Customers Interact With Brands
Live events rank as the most effective content marketing tactic by B2B marketers. Music festival. Cooking school. Hot-dog-eating contest. Learn how each experience invites the customer to engage with the brand in the real world. Continue reading
Danger Ahead: When Content Distribution Is On Auto-Pilot
One of the best teachers on search engine optimization, email marketing, and social media shares why great content creators don’t always come out ahead, and the dangers of putting your content distribution strategies on autopilot. Continue reading
How to Convert Customers’ Passions Into Inspiring Content
Western Union banks on its customers’ passions to inspire remarkable content – from home cooking to Jimmy Kimmel and even an original Marvel comic book. Learn how Western Union innovates with content in a conservative industry. Continue reading
How to Develop a Buyer-Centric Content Marketing Strategy
Are you pushing to publish more and faster and not seeing results? It might be time to revisit your content marketing strategy. Learn how to develop a buyer-centric strategy to guide your content architecture and improve success. Continue reading
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- How a Bank Transformed Its Business by Creating Its Own Web TV Station
- How to Choose Content Topics That Get C-Suite Attention
- YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos
- A UX Lesson for Content Marketers: Your Invisible Advantage