Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small yearly shipping and handling fee (this fee is non-refundable). Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
Go Beyond Analytics to Give Customers the Content They Crave
Getting Started With Structured Content
Managing your content development and reuse on a case-by-case basis makes sense when you publish a few hundred assets a year. Scale it to thousands and the process gets seriously gummed up. Let structured content come to your rescue. Continue reading
How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions
Farmers must analyze reams of data to keep operations profitable. PotashCorp saw an opportunity to provide utility-based content – four web-based calculators – to not only inform farmers, but also influence critical decision-making. Continue reading
Brand Guidelines to the Rescue for Clear, Consistent Stories [Example]
Branding is much more than a swoosh, swirl, or other visual fingerprint. Discover how Cleveland Clinic elevated its branding to new heights with a robust guide to support the complex requirements of a content-powered brand. Continue reading
Content is Bigger Than Marketing
Now that marketing organizations are mastering the discipline of content marketing, it’s time to introduce content’s value to other parts of the organization … and simultaneously grow our influence. Continue reading
9 Website Optimization Mistakes Even Smart Agencies Make
Beware. You could be paying good money for website optimization services from an agency that just learned last month how to run a test. The truth is that conversion rate optimization (CRO) is hard. Here are nine mistakes to avoid. Continue reading
More from Chief Content Officer Magazine
- Onward & Upward: Go Behind the Scenes of Priceline’s Social Media
- Reach Executives With Your Best Content Engine: Your Clients
- Quick-and-Dirty Roundup of Content Marketing Trends [Best of CCO 2015]
- Is Viral Content Making You Sick?
- Governing Brand Identity in the Age of Social Media
- Future Watch: Expert Talks Social Media Ideas for 2016
- Data: The Missing Piece in Your Content Marketing Strategy