In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing advice to unsuspecting targets — whether they want it or not. This time, Davis takes video hosting company Wistia to task and comes away with 4 branded content lessons from a content cancellation. Continue reading
Chief Content Officer (CCO) is the quarterly print and digital magazine offered by the Content Marketing Institute.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small shipping and handling fee. Every issue of CCO is available in a free digital edition.
4 Branded Content Lessons From a Content Cancellation
The Content Marketing Pyramid: Create More With Less
These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, team members often can feel overwhelmed and stretched too thin. But it doesn’t have to be that way. Find out how implementing the Content Marketing Pyramid can help you create more with less. Continue reading
How Measurement Can Kill Your Content Marketing Strategy
The measurement tail is wagging the marketing dog in many organizations these days. If you keep caving to the measurement dictocrats, by the time you’re finished there won’t be anything left of the plan you could have created — or the difference it could have made. Find out how measurement can kill your content marketing strategy. Continue reading
4 Ways Wearable Tech Could Change Your Marketing Strategy
With wearables seemingly bearing down on us all, how can we adopt a pragmatic but open frame of mind on this new category? It seems like wearable everything is inevitable, but a lot of it still seems like a distant sci-fi promise. Marketers would do well to at least start kicking around ideas now. Find out 4 ways wearable tech could change your marketing strategy. Continue reading
Why Your Content Marketing Team Needs a Marketing Technologist
Content marketing is evolving rapidly — growing in both scale and sophistication. Your organization is also facing ever-greater competition. What’s the common thread that spans these challenges? Technology. Find out more about why your content marketing team needs a marketing technologist. Continue reading
How the Right Tech Can Improve Your Content Marketing Workflow
Content marketing isn’t just about text, images and video. It’s about capturing people’s attention across multiple viewing experiences. Selecting the right set of editorial workflow tools will ensure your content is ready for deployment across any channel. Find out how the right technology can improve your content marketing workflow. Continue reading
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