Plenty of companies track what people say about them online. Tallying brand mentions, though, won’t reveal what customers or prospects really think and feel. What if machine learning could help marketers know a person’s intent? Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small one-time shipping and handling fee (this fee is non-refundable). Every issue of CCO is available in a free digital edition.
Downloadable PDF (for mobile download)
Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel
How Merrill Lynch Uses Content Mapping to Reach Affluent Americans
Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their business with content mapping and discovery – bringing together online and offline to create the perfect relationship.
Why Listening Communities Belong in Your Marketing Strategy
You’ve worked hard to make sure your content is well-written, well-produced, engaging, and useful. But how do you know whether your audience is really paying attention? We all know what it’s like when someone won’t stop talking — it’s difficult to stay engaged. Have you tried listening to your audience to guide your efforts? Find out why listening communities belong in your marketing strategy. Continue reading
Why Content Strategists Shouldn’t Lose Sight of Actual People
It seems that many marketers on the whole may struggle to understand the discipline of content strategy. So a few content strategists were asked to get thoughts on the subject from Facebook content strategist, blogger and author Jonathon Colman. From this discussion, find out why content strategists (and marketers) shouldn’t lose sight of actual people. Continue reading
Why White Papers Still Matter: Their Role in Effective Content Marketing
The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to leverage this old marketing workhorse for effective content marketing given our plugged-in, multi-channel world. Continue reading
The Future Is Now: 4 Rules for the Post-Advertising Age
Despite everything we know, the entire media industry keeps talking about “the future of advertising” as if it was, well, way off in the future — like a remote land we might visit one day. It’s a little late for another debate on the future of advertising. But there’s still time for a heart-to-heart about how, and how quickly, we get there. The future is now. Get 4 rules for the post-advertising age. Continue reading
More from Chief Content Officer Magazine
- The Content Marketing Pyramid: Create More With Less
- The Future of Social Media Content Strategy is Really Déjà Vu
- How Measurement Can Kill Your Content Marketing Strategy
- 4 Ways Wearable Tech Could Change Your Marketing Strategy
- Why Your Content Marketing Team Needs a Marketing Technologist
- How the Right Tech Can Improve Your Content Marketing Workflow
- Why Your Online Content Needs Both Social and Search Optimization