Cameron Conaway straddles two worlds as an award-winning investigative reporter and a content marketing manager. He shares how a journalist’s ethos can inspire marketing and entreats marketers to take bigger content risks. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small yearly shipping and handling fee (this fee is non-refundable). Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
Inside the Mind of a Journalist in the Business of Content Marketing
Documentary Storytelling: 6 Examples From Brands That Nail It
In the race to publish more, we’ve lost sight of the art of great content creation and the returns from more ambitious projects. Discover how Church’s Chicken created an unexpected documentary that delivered big results. Continue reading
The Audience Takes Charge
Ad blockers exist because too many brands want to deliver too many messages that don’t matter to a single person. As everyone with any sense is saying, the time is past due to put the audience first. That may sound easy; it isn’t. Continue reading
Go Beyond Analytics to Give Customers the Content They Crave
Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research. Continue reading
More from Chief Content Officer Magazine
- Content is Bigger Than Marketing
- 9 Website Optimization Mistakes Even Smart Agencies Make
- Is Your Social Media Content as Popular as You Think?
- Visual Realism: The Way to Build Trust With Your Audience
- The Content Talent Crunch: Time to Change How We Train, Hire, Nurture
- Content Marketing – It’s Going to Get Weird
- Onward & Upward: Go Behind the Scenes of Priceline’s Social Media