Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.

CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

 

The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.

 

CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. Every issue of CCO is available in a free digital edition.

 

PC/Mac Digital Edition

 

Interested in Advertising in CCO? Please contact Peter Loibl at Peter [at] contentinstitute.com for more information.

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RECENT HIGHLIGHTS

By Clare McDermott published August 11, 2017

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

By Andrew Davies published July 26, 2017

Should You Trust Artificial Intelligence to Drive Your Content Marketing?

We trust artificial intelligence to drive our cars but not to recommend marketing strategy. But leading marketers are investing in AI – from personalization tools that “learn” from individuals’ behavior to predictive behavior tools. Continue reading

By Andy Vale published July 7, 2017

Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing

Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing. Continue reading

By Clare McDermott published June 30, 2017

Content Marketing Industry: What’s Happening in Hiring [Research]

Hiring and retaining talent is an ongoing struggle. Learn what the research shows about content marketing hiring – from the biggest geographic markets to role-specific salaries, and from desired skill sets to retention activities. Continue reading

By Clare McDermott published June 23, 2017

Read These Books: Summer Recommendations from Content Marketers

Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun. Continue reading

By Clare McDermott published June 18, 2017

How The Weather Channel Does Social Media

The Weather Channel can literally save lives by sharing information on social media. Go behind the scenes with its social media specialist to learn what they do, why they do it, and how live-streaming can be done effectively. Continue reading

By Clare McDermott published June 16, 2017

Print’s Very Much Alive: Magazine Examples From 9 Brands

One in four B2B companies have print magazines, and print ranks as a top contributor to their content marketing success. Discover how nine B2B companies are breathing life into their print magazines. Continue reading