From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Never fear – a social media event plan is here. Social superpowers … activate. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
Make Media Research a Content Priority
Are you under-investing in research — the type of research that will help uncover how you will distribute and promote your content to influencers and media before you create it? Then you’ll want to read this. Continue reading
Brand Museums: How Companies Tell Their Stories
Companies like New Balance and AT&T are investing in museum-type installations to describe their history. Learn what drives these immersive experiences and what to consider if you’re embarking on a museum project. Continue reading
Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid
As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading
What Is Content Intelligence?
Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading
September 11 Museum Connects Stories to World Stage
The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.
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