As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object. Continue reading
Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. Every issue of CCO is available in a free digital edition.
PC/Mac Digital Edition
5 Things to Consider Before Investing in Content Technology
Unsolicited Advice: 6 Letters Every Content Marketer Needs to Read
Don’t aim for perfection, but strive to be the best marketer you can. Andrew Davis, columnist for CCO magazine, writes letters to unsuspecting marketers proposing changes to help them improve their efforts. Here are six. Continue reading
Must-Know Topics, Companies, and People for 2016 [CCO Recap]
Didn’t have time to read every page of Chief Content Officer magazine in 2016? Its editor shares 15 highlights to help you become a better marketer – more efficient, more creative, more ambitious, and even more fulfilled. Continue reading
5 Lessons Content Marketing Can Learn from Journalism
How can we build a bridge between content marketing and journalism? An award-winning journalist turned content marketer shares five lessons that have carried over and things you can start doing today. Continue reading
How to Create Content People Actually Search For
Is anyone actually searching for your content? Search engines are designed to match results based on relevancy. Learn more about how to create headlines and content people seek and want to read. Continue reading
Practical Tips to Calm the Most Extreme Public-Speaking Jitters
Stage fright leads marketers to miss huge opportunities to differentiate themselves. Read on for practical tips plus a dose of confidence to quell the most extreme public-speaking jitters, from the executive producer of TedxCambridge. Continue reading
More from Chief Content Officer Magazine
- How to Transform Complex Data Into Understandable and Shareable Visuals
- How to Attract the C-Suite to Your Events
- 7 Tips to Harness Your Event Superpowers
- Make Media Research a Content Priority
- Brand Museums: How Companies Tell Their Stories
- Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid
- How One Organization Engages Over 3 Million on Global Stage