Chief Content Officer (CCO) is the quarterly print and digital magazine offered by the Content Marketing Institute.

CCO_April14_CovCCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.


The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.


CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small shipping and handling fee.  Every issue of CCO is available in a free digital edition.


PC/Mac Digital Edition


Interested in Advertising in CCO? Please contact Peter Loibl at Peter [at] for more information.

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By Kirk Cheyfitz published April 20, 2014

Why Native Advertising Won’t Survive, Regardless of FTC Involvement

The Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising. Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape. Find out why native advertising won’t survive, no matter what the FTC does. Continue reading

By Jonathan Crossfield published April 15, 2014

How to Spot True Social Media Talent Amongst the ‘Experts’

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business. Find out how to spot true social media talent among the “experts.” Continue reading

By Roanne Neuwirth published April 12, 2014

How Content Creators Can Provide the Actionable Relevance the C-Suite Needs

Does your content truly help your front-line sales executives sell? Learn techniques used by top thought leadership brands to dial up content relevance. Continue reading

By Don DeLoach published March 21, 2014

An Investigative Approach to Social Media Content Analytics

Ever-growing streams of social media data hold the secrets you need to reach and engage your customers. Learn how to use an investigative approach to social media content analytics to unlock those secrets for your organization. Continue reading

By Clare McDermott published March 7, 2014

The Artist’s Perspective: Collaborating on Content Creation

Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist’s perspective on collaborating on content creation. Continue reading

By Jonathan Crossfield published February 28, 2014

#Hashtagology 101: How to Use Hashtags in Your Social Media Content

The humble hashtag started as an informal work-around among early Twitter users. But since the platform made hashtags clickable in 2009, the little symbol has evolved into far more than a labeling system. Find out how to use hashtags in your social media content. Continue reading

By Robert Rose published February 23, 2014

The Entrepreneur’s Blueprint for Content Creators

Alexis Ohanian, reddit co-founder, says that if we focus on adding value to people’s lives, things that should have an audience will have one. His motto is simple: Make things people want. Learn more about his entrepreneur’s blueprint for content creators. Continue reading