Chief Content Officer (CCO) is the quarterly print and digital magazine offered by the Content Marketing Institute.

CCO_April14_CovCCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

 

The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.

 

CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed every other month as it is published. The print edition is also available internationally for a small shipping and handling fee.  Every issue of CCO is available in a free digital edition.

 

PC/Mac Digital Edition

 

Interested in Advertising in CCO? Please contact Peter Loibl at Peter [at] contentinstitute.com for more information.

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RECENT HIGHLIGHTS

Jonathan Crossfield
By Jonathan Crossfield published August 10, 2014

The Future of Social Media Content Strategy is Really Déjà Vu

To understand the future, social media marketers need to stop looking at the present and wringing their hands over the ever-changing landscape. The key to the future of social media content strategy is really the same as it ever was: Look closely at the relevance and quality of your social content and focus on creating the best possible experience for your potential customers. Continue reading

Eric Wittlake
By Eric Wittlake published August 3, 2014

How Measurement Can Kill Your Content Marketing Strategy

The measurement tail is wagging the marketing dog in many organizations these days. If you keep caving to the measurement dictocrats, by the time you’re finished there won’t be anything left of the plan you could have created — or the difference it could have made. Find out how measurement can kill your content marketing strategy. Continue reading

Erin Rodat-Savla
By Erin Rodat-Savla published July 13, 2014

4 Ways Wearable Tech Could Change Your Marketing Strategy

With wearables seemingly bearing down on us all, how can we adopt a pragmatic but open frame of mind on this new category? It seems like wearable everything is inevitable, but a lot of it still seems like a distant sci-fi promise. Marketers would do well to at least start kicking around ideas now. Find out 4 ways wearable tech could change your marketing strategy. Continue reading

Scott Brinker
By Scott Brinker published July 6, 2014

Why Your Content Marketing Team Needs a Marketing Technologist

Content marketing is evolving rapidly — growing in both scale and sophistication. Your organization is also facing ever-greater competition. What’s the common thread that spans these challenges? Technology. Find out more about why your content marketing team needs a marketing technologist. Continue reading

Joe Bachana
By Joe Bachana published June 29, 2014

How the Right Tech Can Improve Your Content Marketing Workflow

Content marketing isn’t just about text, images and video. It’s about capturing people’s attention across multiple viewing experiences. Selecting the right set of editorial workflow tools will ensure your content is ready for deployment across any channel. Find out how the right technology can improve your content marketing workflow. Continue reading

Lee Odden
By Lee Odden published June 22, 2014

Why Your Online Content Needs Both Social and Search Optimization

While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to “be the best answer” wherever customers are looking. Find out more about how to integrate search and social for more effective online content. Continue reading

Jonathan Crossfield
By Jonathan Crossfield published June 15, 2014

How Automating Your Social Media Content Can Hurt Your Brand

I have a rule. Actually, I have many rules, but the rule that’s relevant to this column is about Twitter, and although it may seem arbitrary, it’s about maintaining certain standards for social media content. Think we can’t tell when your tweets or updates are automated? Oh yes we can. Knock it off and learn how to avoid automation mistakes in your social media. Continue reading