Webinar Archive
Thank you for visiting the webinar archive! Here you will find transcripts and slide decks for CMI hosted webinars that are more than 90 days old. Enjoy!
July 2013
The New Model of Integrated Content Delivery
On Demand | Free Webinar
The competitive landscape for marketers trying to drive lead generation programs is changing dramatically. There has never been more competition for the time and attention of our customers and prospects. This has led to a decrease in total customer exposures, putting more pressure on every interaction to deliver multiple content types with measurable results. This webinar will look at the evolution of content marketing and explore how integrating multiple content types into every marketing touch has become critical for driving effective lead generation programs.
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State of Demand 2013
On Demand | Free Webinar
Today’s marketers are inundated and sometimes overwhelmed by the multiple demand generation avenues through which leads can be acquired. Demand generation is in a constant state of flux and growth, so where do we stand right now and what does it all look like for the current marketer? Where should we be spending our time and budgets? Let’s take a detailed look at the overall state of things – how content, consumer behavior, supply and demand all affect the landscape and approaches marketers use to grow and increase this vital portion of marketing strategy.
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August 2013
Creating Content that Converts: Lean Content Marketing for Lead Generation
On Demand | Free Webinar
Everyone is talking about content marketing. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Attend this webinar and learn how to construct a solid content marketing plan that converts.
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Reality Check: Crushing the 11 Big Myths About Social and Content Marketing
On Demand | Free Webinar
Information and “best practices” about social media and content marketing surround us like a Hula Hoop. But how much of it is inaccurate, misleading, or just plain wrong? A lot. So in this fast-paced, hilarious, myth-defying session you’ll get the truth, and nothing but the truth.
Join New York Times best-selling author and marketing consultant Jay Baer, and founder of the Content Marketing Institute Joe Pulizzi, as they set the facts straight. Plenty of time for Q&A in this webinar, and we GUARANTEE you’ll have questions after you hear this!
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September 2013
Engage, Capture and Convert: How today’s leading brands are using video to accelerate the sales cycle
On Demand | Free Webinar
Did you know you have less than 10 seconds to engage new site visitors? Learn how leading brands like Red Bull, Oracle, Citrix and Symantec are leveraging rich media content to engage, capture and convert more site visitors into sales pipeline. This informative webinar will provide tactical tips on how rich media and video can be applied at every stage of the sales cycle to support pipeline growth.
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October 2013
10 Most Common Webinar Mistakes…and How to Avoid Them
On Demand | Free Webinar
There are many factors that can limit the effectiveness of your webinars. Simple things can make the difference between just a routine webinar, and a great webinar. Join ON24 for “10 Most Common Webinar Mistakes…and How to Avoid Them” and learn tips and best practices that can increase the value of your webinars for you and your audience.
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Content Marketing: Fuel for Your Lead Generation Strategy
On Demand | Free Webinar
It’s no secret that content is a crucial component of any successful marketing strategy. However, many businesses struggle to get started, build their team, and create enough engaging content that drives lead generation. Join this webinar and learn how build a solid content marketing plan that gets you leads and grows revenue.
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November 2013
Global Content Operations – New Best Practices for 2014
On Demand | Free Webinar
Join Heidi Lorenzen, CMO at Cloudwords, and Pam Didner, Global Integrated Marketing Manager at Intel, as they discuss best practices and real-world strategies for taking content to market on a global scale. You won’t want to miss this interactive event as Heidi and Pam will address audience questions throughout the hour.
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More Traffic, More Leads, More Business – Content Marketing and SEO
On Demand | Free Webinar
You put a lot of time and effort into developing awesome content, but are people able to find what you’re producing? Despite what some might say, this is not a “build it and they will come” environment. Don’t let your stellar content get left behind in the shuffle. Attend this webinar and learn how to push your content to the forefront in 2014 and beyond.
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December 2013
How to Create an Internal Blogging Program that Works
On Demand | Free Webinar
Your blog is a critical channel for inbound marketing efforts, lead generation, brand awareness, and more. But how do you get more content? And how can you get internal subject matter experts to contribute their thought leadership? You need to build an internal blogging program that actually works and gets people excited to contribute.
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Roundtable: 5 Tips for Maximizing the ROI of Your Content Marketing Strategy
On Demand | Free Webinar
According to a Content Marketing Institute and MarketingProfs survey, video saw the highest growth in terms of marketing investment for 2013. More than ever marketers are using video as part of their content marketing strategy to capture, engage and convert more site visitors as a way to accelerate the sales cycle.
Join Joe Pulizzi, Ann Handley of MarketingProfs and Steve Rotter from Brightcove for a compelling conversation and to learn 5 tips on how marketers can maximize the ROI of their content marketing strategy in 2014. They will also discuss the results from the 2014 B2B Content Marketing Trends Report.
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January 2014
Five Technologies Content Marketers Can’t Ignore
On Demand | Free Webinar
Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional content marketer. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way.
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2014 Content Marketing Trends
On Demand | Free Webinar
Each year brings the promise of a new beginning. For Marketers, the biggest challenge is finding new ways to increase the effectiveness and reach of their content and programs. Join a panel discussion featuring Robert Rose, Chief Strategist for the Content Marketing Institute; Jason Stewart, VP of Marketing & Demand Generation, from ANNUITAS; and Mark Bornstein, Sr. Director of Content Marketing at ON24 as they discuss emerging content strategies and trends for 2014.
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February 2014
How to Deliver Immersive Content Experiences Using Webinars
On Demand | Free Webinar
Content Marketing is a hot technique to attract and retain customers by creating and curating valuable content. How do you do it well during a webinar? During this session, Dr. Carmen Simon shares the latest neuroscience findings on how to deliver an immersive content experience online.
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March 2014
Content “After Shock”: 5 Ways to Combat Information Overload
On Demand | Free Webinar
One term has taken off this year: Content Shock. But what is the true magic formula for creating and distributing the perfect mix of relevant content for your customers and prospects?
To help you create content that your customers truly want, join our roundtable discussion about five ways to help your audience combat content shock.
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When Good Content Goes Bad: Extending the Shelf-Life on Your Content Marketing
On Demand | Free Webinar
Once you’ve learned how to create amazingly entertaining, inspiring, valuable content, the logical next question is: “How much do I have to make?” Not every marketing team has the bandwidth to create dozens of blog posts or ebooks every day, but even great content eventually goes bad – you’ve got to keep it fresh.
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April 2014
Optimizing Your Content for Inbound Marketing
On Demand | Free Webinar
It’s a new year and Google continues to keep it interesting. First it was Panda, then Penguin, then Hummingbird, and soon a Panda update focused on small business. Do you know what all these algorithm updates mean for you? Google continues to change the look of the search results. How does that affect the titles you are creating? Where does Bing and social media fit into the equation?
Important Fact: 93% of all buyers online or in stores use search engines prior to making a purchase. People want information and they want to find it fast. In order to take advantage of this with your inbound marketing, you need to understand how optimization works and what falls flat.
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The Webinar Benchmark Throwdown: You vs. Your Industry Peers
On Demand | Free Webinar
The webinar is the workhorse of marketing tactics, but do you really know the ins and outs of planning, promoting, delivering and measuring a top-notch webinar?
If you are ready to find out if you’re a webinar savant (or just so-so), attend the CMI/ON24 webinar benchmarks “triviacast”. We’ll test your webinar smarts, and show you how your webinar performance strategies and metrics compare to your peers.
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May 2014
Make Your B2B Marketing Memorable with Visual Storytelling
On Demand | Free Webinar
Attention is the new commodity. Visual storytelling is the new currency.
Did you know that the human brain processes visuals 60,000X faster than text? Or that web content with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos?
Your company may have brand identity and style guidelines, but do you have a strategy to capture attention with visual storytelling?
In this webinar, we will demonstrate the core science behind visual communication and illustrate the incredible performance results when it’s properly harnessed. We will inspire you with examples of B2B and B2C companies that use visual storytelling to their advantage. We’ll outline strategies even the most conservative B2B brands can use to create an engaging visual story. And we’ll deliver practical tips to leverage photographs, illustrations, motion graphics and data visualizations to convey meaning, make your brand memorable and move the needle for your business.
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Agile Content Marketing for Increased Conversions
On Demand | Free Webinar
Content marketing is a critical element for successful inbound and outbound marketing program results, yet both B2B and B2C marketers rank it as one of their largest challenges. It can be tricky to know what content to focus on, how to create enough to drive lead generation programs, and how to best measure the results. Join this webinar and learn about agile content marketing and how to optimize content for increased conversions and better program results.
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June 2014
Getting Buy-In from the C-Suite
On Demand | Free Webinar
What does it take to implement a successful Content Marketing Approach? Well, if you don’t have the C-Suite’s attention – that’s an incredibly strong indicator that you’re going down the wrong road. But, should we act first and ask forgiveness later? Or, should we build the business case from the start? Let’s discuss how content marketing can really move the business needle – so you can ultimately convince the C-Suite that a consistent approach, with real budget, real resources and real measurement will really work.
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The Webinar M.D. – Curing Pain Points for Attracting and Engaging Your Audience
On Demand | Free Webinar
A well-executed marketing webinar can help attendees grow into healthy customers and advocates. But to be effective, you must first attract and engage those with symptoms your solution can treat.
Join this live session with Mike Agron, expert webinar practitioner and co-founder of WebAttract, to discover five pain-free ways to fill your webinar waiting room with the right audience.
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July 2014
How to Drive Engagement in a World of Content Overload
On Demand | Free Webinar
Content Marketing is a critical part of every best-in-class marketer’s strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers?
Join Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You’ll hear how ExactTarget set themselves apart from their competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video rich marketing strategy.
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The Future of Content Marketing
On Demand | Free Webinar
It’s time to look deep into CMI’s crystal ball as our quartet of industry thought leaders discuss the “Future of Content Marketing.” Not only will we look at some past predictions (and maybe get a good laugh), but we will be debating some of YOUR predictions, submitted by YOU specifically for this special webinar. Think of it like a crowd sourced webinar – interactive, fun and all about YOU!
Register today to take advantage of access to our expert panel and the opportunity to have YOUR predictions and questions batted around the roundtable.
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August 2014
Real-time Marketing Strategies: Do’s and Don’ts
On Demand | Free Webinar
According to a variety of latest studies, using real-time marketing (RTM) strategies increases customer’s interest and positivity about your brand, grows the number of recommendations, and heightens purchase consideration. RTM seems like a new phenomenon. The reality, however, is that it is nothing new. It is a way of thinking that goes to the heart of your brand’s values and creates human and meaningful conversation with consumers. RTM is about raising awareness, creating demand, and furthering the brand’s mission through connecting with right customers, in the right place, at the right time, through relevant content.
What is different are the channels marketers are using to connect with customer, as well as customers’ expectations of immediacy of response. What is different is the amount of digital noise that is increasing every year. To stand out from that noise, marketers need to be responsive, flexible, and creative like never before. In this webinar, Ekaterina Walter will present the data, the examples, and do’s and don’ts of real-time marketing.
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Taking the “Blah” out of Blogging: How to Build a Company Blog that Isn’t Boring
On Demand | Free Webinar
Blogs have graduated from “nice to have” to “must haves” for marketers. But is blogging a good fit for your business? What will you blog about? How often? How can you incorporate guest blogs and internal bloggers without losing quality control? Most importantly, how can you avoid creating another boring company blog? This webinar will cover the pros and cons of marketing blogs, as well as strategic best practices for keeping your blog not only up-and-running, but producing engagement and ROI.
Don’t miss this session with Marketo’s Maggie Jones.
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September 2014
Start with a Webinar, End with a Full Content Pipeline
On Demand | Free Webinar
59% of marketers are using webinars in their B2B content marketing strategy. (Content Marketing Institute Benchmark Study, 2013) While they require a significant level of effort to produce, webinars can provide a great return on investment by filling your content pipeline. But how exactly do you do it? How do you prioritize what content to create? What types of content will get you the most bang for your buck?
Join CMI, ReadyTalk and a panel of marketing experts as they discuss their methods for filling their content pipeline by repurposing a great webinar. Attend and learn how to repurpose, reuse and then rejoice!
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