Strategy

Explore best practices for setting clear goals, building your audience understanding, and establishing a content mission that will help support your brand storytelling efforts and drive successful results.

For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]

Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn.

EDITOR'S PICKS

A 4-Step Customer Journey Map Process for Better Content Results [Template]

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.

5 Steps To Find Your Brand Voice

If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.

RELATED ARTICLES

By Robert Rose published September 23, 2022
Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

By Jodi Harris published September 20, 2022
Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

By Ann Gynn published September 14, 2022
Should Content Marketers View Web3 as More Than the Internet’s Next Version?

By Robert Rose published September 2, 2022
Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

By Ann Gynn published August 31, 2022
How To Write a 1-Page Content Marketing Strategy: 6 Easy-to-Follow Steps

More Articles ►

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL