Social Media

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that content marketers run their own media channels, they also must be media planners. Learn what that means, and how to balance paid, earned, owned, and shared channels in this edition of Marketing Makers.


50 of the Best Social Media Tools Selected by Top Marketers

Experts pick the one social media tool they would bring to a desert island.

Take Control of Your Social Media Success With This Plan

Under every content marketing strategy should be a social media strategy. Here’s how to create one.


By Content Marketing Institute Team published April 23, 2021
How Do You Like Your Content Marketing – Cheesy, Fruity, or Extremely Personal?

By Ann Gynn published April 20, 2021
Is It Time to Join Clubhouse? 3 Content Marketers Weigh In

By Ann Smarty published April 19, 2021
How to Drive Organic Clicks and Leads From Your Instagram Channel

By Tom Whatley published March 23, 2021
Reach a Wider Audience, Step Up Your Content Distribution Strategy

By Stephanie Stahl published March 16, 2021
Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]

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