Social Media

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that content marketers run their own media channels, they also must be media planners. Learn what that means, and how to balance paid, earned, owned, and shared channels in this edition of Marketing Makers.

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Take Control of Your Social Media Success With This Plan

Under every content marketing strategy should be a social media strategy. Here’s how to create one.

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