Social Media

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that content marketers run their own media channels, they also must be media planners. Learn what that means, and how to balance paid, earned, owned, and shared channels in this edition of Marketing Makers.

EDITOR'S PICKS

50 of the Best Social Media Tools Selected by Top Marketers

Experts pick the one social media tool they would bring to a desert island.

Take Control of Your Social Media Success With This Plan

Under every content marketing strategy should be a social media strategy. Here’s how to create one.

RELATED ARTICLES

By Bowin Poe published November 4, 2021
10 Social Media Monitoring Tools To Help You Track What People Say About Your Brand

By Content Marketing Institute Team published October 29, 2021
Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

By Claudia Bird published October 26, 2021
5 Easy Places To Curate Content for Social Media

By Fi Shailes published September 20, 2021
Hear This: Social Listening Can Help Differentiate Your Brand’s Content

By Jodi Harris published September 7, 2021
Content Distribution: Everything You Need to Know Right Now

More Articles ►

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL