Social Media

Learn how to align your social channels with your content goals, create and track relevant brand conversations, attract the attention of relevant influencers, and deliver conversations that will keep your community members engaged and active.

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that content marketers run their own media channels, they also must be media planners. Learn what that means, and how to balance paid, earned, owned, and shared channels in this edition of Marketing Makers.


50 of the Best Social Media Tools Selected by Top Marketers

Experts pick the one social media tool they would bring to a desert island.

Take Control of Your Social Media Success With This Plan

Under every content marketing strategy should be a social media strategy. Here’s how to create one.


By Ann Gynn published September 12, 2022
TikTok: Time To Get Serious About Its Content Marketing Promise?

By Ann Gynn published August 11, 2022
25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

By Kim Moutsos published August 3, 2022
Try These 5 YouTube Video Tips and Watch Your Results Improve (or Not)

By Aleksandra Iakovleva published July 12, 2022
How To Make LinkedIn Your Top Social Media B2B Marketing Platform

By Emily Brady published June 13, 2022
How To Create a LinkedIn Employee Advocacy Program To Drive Results

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