Learn how to plan content strategically, develop efficient workflows and processes, implement essential technologies and automation tools, and structure your teams for better collaboration, creativity, and marketing performance.
Content Operations
You’ve got a lot to do on your marketing and content plate. Make all those tasks easier and deliver the taste of success with these proven tips, templates, and cheat sheets to improve your content operations. Pick one to start today.
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What Is a Content Marketer, Anyway?
Does your title accurately describe your role? Has the ubiquity of “content creator” in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed.
The 411 on Data Cleaning, Modeling, and Governance for Marketers
You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.