Content ROI and Measurement

How to Demystify the Process of Measuring Content Marketing ROI [Video Show]

You can’t determine a house’s value by measuring its fence height. Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Here’s how to delve smartly into measuring the content that feeds marketing.

RELATED ARTICLES

By Robert Rose published April 21, 2021
How to Demystify the Process of Measuring Content Marketing ROI [Video Show]

By Kim Moutsos published April 15, 2021
How to Set Content Marketing Goals That Matter to Business Leaders

By Ann Gynn published April 7, 2021
Is Proving Content Marketing ROI an Impossible Dream?

By Jodi Harris published April 1, 2021
How to Measure Content Marketing: The (Updated) Essential Guide

By Michael Brenner published March 4, 2021
How to Make a Better Content Marketing Case With ROI

More Articles ►

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL