Learn which content marketing metrics to track, how to analyze performance data, and effective ways to turn your audience insights into increased marketing ROI.
23 Measurement Definitions Every Content Marketer Should Know
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.
EDITOR'S PICKS
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.
In a universe where marketing can’t be proven mathematically, what good is math? It’s immensely valuable if you have this one thing – a shared sense of what success looks like. It’s all in this episode of Marketing Makers.
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