Content marketing and SEO go hand in hand. Creating quality content that’s relevant, well-researched, and useful helps the people who read it. It also shows search engines that your brand has the experience, expertise, authority, and trustworthiness to deliver a satisfying search result.
After you optimize your content for searchers’ intent and information needs, apply best practices to choose a primary keyword or keyphrase, semantically related terms, meta descriptions, image alt tags, and other details.
Browse these articles to keep up on the latest strategies for keyword research, link-building, on-page optimization, and gauging context and intent so your audience can find your content wherever they search for answers and advice.
