You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial.
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How to Make Personal and Corporate Branding Work Together
How to Build a Personal Brand After a Job Loss
After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading
How to Get the Content Marketing Salary You Deserve
Does your salary reflect your content marketing responsibilities and contributions to your employer? The Creative Group’s salary guide can help. And, if a raise is in order, learn how to ask from your fellow content marketers. Continue reading
Personal vs. Corporate Branding: Is It Me or We?
Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how employers – and employees – can take a proactive, mutually beneficial approach. Continue reading
The Age of the Wisdom Worker Is (Still) Just Ahead
Peter Drucker’s tomorrow has arrived. Today’s workplace needs storytellers. Meaning makers. Wisdom workers, they’re sometimes called. Are we there yet? Has this new class of worker rushed in to fill the need for wisdom? How about you? Continue reading
Content Marketing Industry: What’s Happening in Hiring [Research]
Hiring and retaining talent is an ongoing struggle. Learn what the research shows about content marketing hiring – from the biggest geographic markets to role-specific salaries, and from desired skill sets to retention activities. Continue reading
