Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one. Continue reading
7+ Skills Every Content Marketer Needs To Be Great
Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading
Content Marketers: Here’s How To Ask for (and Get) the Salary You Want
Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case. Continue reading
LinkedIn Users Bring Crying and More Personal Content, Should You?
Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform. Continue reading
Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]
Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook. Continue reading
How To Battle Imposter Syndrome on Your Content Marketing Team
Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization. Continue reading
How To Create a Content Marketing Strategy for Your Personal Brand
You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading
Your Content Mission in 2022: Get Ambitious and Embrace New Responsibilities
Sorting out the content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose shares some thoughts on what you and your brand should be doing to make that happen. Continue reading
5 Ideas To Future-Proof Your Content Marketing Career in an AI Age
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. Continue reading
Don’t Let Content Marketing Be a Dead-End Career [New Framework]
To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading
