Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers. Continue reading
Want More Method and Less Madness? Check Your Content Operations
People, processes, and technology (also known as content operations) make up the machine that turns your strategy into effective content marketing. Try this basic blueprint to set up a new content operations infrastructure or fine-tune the one you’ve got. Continue reading
Don’t Let Content Marketing Be a Dead-End Career [New Framework]
To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading
How to Create a Content Marketing Strategy for Your Personal Brand
Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading
Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice
The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading
User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading
How to Make Personal and Corporate Branding Work Together
You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial.
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How to Build a Personal Brand After a Job Loss
After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading
How to Get the Content Marketing Salary You Deserve
Does your salary reflect your content marketing responsibilities and contributions to your employer? The Creative Group’s salary guide can help. And, if a raise is in order, learn how to ask from your fellow content marketers. Continue reading
Personal vs. Corporate Branding: Is It Me or We?
Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how employers – and employees – can take a proactive, mutually beneficial approach. Continue reading
