This week, Robert Rose asks if brands should be more controversial and chats with CMI founder Joe Pulizzi about whether Google should replace universities. Continue reading
Will You Do Me a Favor? [The Weekly Wrap]
This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content. Continue reading
Should You Add More to Scale Your Content Strategy? [The Weekly Wrap]
This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more.
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Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap]
This week, Robert Rose ponders if we’re borrowing enough good ideas and talks with Grapevine6 co-founder about content, the state of influencer marketing, and how to get more from your social media partner. Continue reading
How Are Marketers Embracing the Chaos? [The Weekly Wrap]
This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content. Continue reading
Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]
This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading
Not All Audiences Are Good Audiences [The Weekly Wrap]
This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era. Continue reading
Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap]
This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media. Continue reading
The Bad News (and the Good) About 2020 [The Weekly Wrap]
This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News. Continue reading
Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap]
This week, Robert Rose ponders squeezing out all the big ideas. He talks with a Content Marketing Agency of the Year leader about if we’re squeezing out all the great people. And he helps you squeeze out of writer’s block. Continue reading
