7 Things Content Marketers Told Us About Video [New Research]
Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.
3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams
From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series.
20 Words Journalists Loathe (and More of This Week's Content Marketing Stories)
This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world.
3 Hair-Raising Content Marketing Stories to Read This Week
Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples.
Brands Try for 'Most Likely to Succeed With Gen Z' Crown [Examples]
More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences.
Transform Your Data Into Great Visuals With These Resources, Tips, and Tools
Visualizing data is a great way for brands to get attention and earn credibility. They can transform your original surveys, user data, or third-party stats into something your audience wants to read.
3 Graphic Design Tips for Non-Designers
Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs.
B2B Content Isn’t Boring Unless Your Writing Is
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that.
Look This Way: 9 Visual Content Options to Consider
Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples.
5 Types of Video to Add to Your Social Media Marketing
How do you create the best videos for success on social? Let’s walk through five choices.
How to Create High-Converting Content
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs.
The Art and Science of Emotional Engagement
Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content.