10 Steps To Optimize Images for SEO
September 19, 2022
Isaac Justesen
Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users.
AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?
September 8, 2022
Joseph Kalinowski
Do text-to-image generators spell the end for creative careers? Or will AI images become just another tool in the creative palette? Either way, now’s the time to start figuring out some answers. The hosts of The Creative Show are here to help.
How To Ensure Optimal Visual Experiences Across Devices
August 22, 2022
Buddy Scalera
Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device.
Try These 5 YouTube Video Tips and See If Your Results Improve
August 3, 2022
Kim Moutsos
Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.
How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]
June 8, 2022
Fi Shailes
Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it.
9 Visual Content Tips and Examples From Creative Brands and Experts
March 30, 2022
Jodi Harris
Each visual content asset or experience tells a story. Are visual assets communicating what your brand wants? More importantly, do they deliver what your audience wants?
What Your Brand Can Do To Win the Instagram Game
March 29, 2022
Michael Becker
Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things.
8 Content Marketing Examples To Inspire Your Best Work [E-Book]
March 22, 2022
Jodi Harris
Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands.
5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out
March 1, 2022
Jodi Harris
Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.
Steer Clear of Overused Stock Photos With These Planning Tips and Resources
February 3, 2022
Ann Gynn
Sourcing and organizing images take time, and it’s tempting to rely on popular stock photography sites. But with a bit of planning, you can build your own image library – and find less stereotypical options when you do need a stock image.
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
December 10, 2021
Content Marketing Institute Team
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight.
8 Fresh Content Types for 2022
November 23, 2021
Irina Weber
Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.
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