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Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash

Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers.
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9 Ways to Increase Watch Time on Your YouTube Channel

The more people watch your videos, the more YouTube is likely to surface them in their search or recommendation features. But how do you do that? Here are nine ideas.
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How Do You Like Your Content Marketing – Cheesy, Fruity, or Extremely Personal?

This week in content marketing, a Trader Joe’s contest stretches user-generated content to delicious lengths. Pepsi tries an expensive approach to promote a new flavor. And a Kia dealership test-drives personalized video content.
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Stop Turning Content Into Videos (and Start Doing This Instead) [Video Show]

Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced.
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Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]

How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications. Data science. Goat farming. Cybersecurity trends. Parenting girls. Fast-growth companies. Creating better PowerPoint...
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Look This Way: 9 Visual Content Options to Consider

Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples.
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SEO Is Important for YouTube Too

SEO incorrectly has become synonymous with Google. Yet, that mistake could spell trouble if you don’t use it for your YouTube videos and channel. Here’s how to do it right.
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5 Types of Video to Add to Your Social Media Marketing

How do you create the best videos for success on social? Let’s walk through five choices.
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5 Underused Video Ideas to Generate Leads

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads.
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How to Do Visual Content With Low, Medium, and High Budgets

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus.