Media brands serve up hot takeaways for B2C and B2C content marketers. What can you learn from ESPN crowing about a rooster? A popular food show expanding across platforms? A travel magazine marking its relaunch with a web series? We share our take. Continue reading
The What, Why, and How of Video’s Next Revolution in Content Marketing
One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore. Continue reading
What to Learn From “Football Is Gay” and Other Content Examples This Week
This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading
9 Ways to Increase Watch Time on Your YouTube Channel
The more people watch your videos, the more YouTube is likely to surface them in their search or recommendation features. But how do you do that? Here are nine ideas. Continue reading
Stop Turning Content Into Videos (and Start Doing This Instead) [Video Show]
Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced. Continue reading