Travel stories seem like an easy sell. But content litters the skies and roads. So how do tourism marketers get their brands noticed? Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.

Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?

Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.

Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy.

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.

Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands.