By Allen Murabayashi published October 3, 2018

Is Your Brand Breaking the Law on Social Media?

Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right. Continue reading

By Jonathan Crossfield published September 18, 2018

Want Engaging Social Media Content? Lessons From a Viral Smash

Want your social content to go viral? Go for the heart. That’s one of the lessons from the success of a 2106 smash image. But don’t stop there. Once you have people’s attention, keep the give and take going. Continue reading

By Jodi Harris published September 12, 2018

Influencer Marketing Fraud: The Shady Side of Social Media

If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond. Continue reading

By Meenakshi Krishnan published May 28, 2018

3 Models (and Tools) to Understand, Predict, and React to Your Social Media

Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading

By Jessika Phillips published March 5, 2018

Ready to Go Live? All You Need to Know Now

Do you want to livestream but struggle to make sense of all the platforms and options? Here are the major considerations plus the pros and cons of Facebook Live, Instagram Stories, YouTube Live, Periscope, Twitch, and YouNow. Continue reading

By Jodi Harris published November 7, 2017

A Quick-Start Guide to Paid Content Promotion

If you want your content to get discovered by the right audience at scale in today’s noisy landscape, it might be time to consider paid promotion. Here’s a detailed guide on the top options you should consider. Continue reading

By Daniel Hochuli published October 16, 2017

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading

By Kristin Twiford published October 4, 2017

16 Visual Storytelling Tips to Give Your Content Marketing a Boost

The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try. Continue reading

By Susan Moeller published September 12, 2017

Smackdown Content Marketing Secrets From the WWE

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading

By Brian Appleton published September 11, 2017

7 Witty Ways to Respond to Negative Feedback on Your Content

Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading