By John Hall published June 26, 2019

Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics. Continue reading

By Ann Gynn published April 19, 2019

22 Things You Wish Marketers Would Stop Doing on Social Media

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading

By Domenica D'Ottavio published February 26, 2019

How to Use Twitter to Connect for Link Building

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading

By Ann Gynn published November 5, 2018

How to be Purposeful With Your Purpose-Driven Content [Examples]

More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading

By Allen Murabayashi published October 3, 2018

Is Your Brand Breaking the Law on Social Media?

Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right. Continue reading

By Jonathan Crossfield published September 18, 2018

Want Engaging Social Media Content? Lessons From a Viral Smash

Want your social content to go viral? Go for the heart. That’s one of the lessons from the success of a 2106 smash image. But don’t stop there. Once you have people’s attention, keep the give and take going. Continue reading

By Jodi Harris published September 12, 2018

Influencer Marketing Fraud: The Shady Side of Social Media

If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond. Continue reading

By Meenakshi Krishnan published May 28, 2018

3 Models (and Tools) to Understand, Predict, and React to Your Social Media

Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading

By Jessika Phillips published March 5, 2018

Ready to Go Live? All You Need to Know Now

Do you want to livestream but struggle to make sense of all the platforms and options? Here are the major considerations plus the pros and cons of Facebook Live, Instagram Stories, YouTube Live, Periscope, Twitch, and YouNow. Continue reading

By Jodi Harris published November 7, 2017

A Quick-Start Guide to Paid Content Promotion

If you want your content to get discovered by the right audience at scale in today’s noisy landscape, it might be time to consider paid promotion. Here’s a detailed guide on the top options you should consider. Continue reading