Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more.

Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing.

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings.

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year.

SEO misconceptions abound in the marketing world. Although there may be a little truth in them, it’s best to understand the nuances if you want better Google rankings. Here’s what you should know about seven of those myths.

One-third of the most-viewed Instagram Stories are told by businesses. How can your brand up its game on the visual social media platform? These nine Instagram-focused photo, video, and content management tools may help.

Search success requires more than the right keywords. It takes a smart combination of strategy, skill, and enterprise-wide alignment. See how one search expert gets his formula to add up to big marketing wins.

You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned.

Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate.

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it.

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way.

Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers.