Create and Serve Accessible Content to Your Audience
September 29, 2020
Melissa Eggleston
Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that.
How to Optimize Your Site for Google Carousel Results
September 22, 2020
Ann Smarty
Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels.
How to Get Your Podcast to Appear in Google Results
September 10, 2020
Aakash Singh
Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages.
Writing High-Quality Website Content? Don’t Forget About SEO
September 8, 2020
Mike Murray
You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings.
Next-Gen Visuals Demand a Strong Foundation Today
September 7, 2020
Amy Balliett
Your audiences expect to see content delivered in the latest visual formats. Are your teams prepared to surf these seas of change? Follow this plan to ground your team to answer the call for seamless and stimulating visual experiences.
9 Little-Known Font How-Tos for Instagram Stories
August 31, 2020
Olga Rabo
Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help.
Great Content Experiences Powered by Tech
August 26, 2020
Jodi Harris
Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results.
5 Ideas to Ponder from CMI’s Top Social Media Articles
August 25, 2020
Ann Gynn
Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic.
Did You Hear? Your Brand Needs a Voice Strategy
August 24, 2020
Christoph Trappe
Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies.
How to Create an FAQ Page Optimized for Search
August 18, 2020
Dan Steiner
Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen.
Why Now’s the Time for Interactive Content [Examples]
August 13, 2020
Jodi Harris
Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options.
8 Tools to Optimize Your Old Content for New Conversions
August 12, 2020
Ann Smarty
Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results.
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