An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that. Continue reading
Nail Your Content Performance With This Measurement Starter Kit
A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading
Content Marketing Strategy: The Best Checklists and Templates
Long-term success with content marketing requires a mastery of the fundamentals. This fresh toolkit – featuring some of CMI’s best tips, checklists, and templates – can help you do that. Continue reading
Clickbait Content: Is It Good or Bad?
Given its denotative definition, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why is it on lists of practices to avoid? Can it ever be used for good? Continue reading
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading
Road Map to Success: Monitoring and Measuring Your Content’s Performance
It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading
2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning
Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading
2018 Content Marketing Toolkit: Tips, Templates, and Checklists
Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading
A Proven Process to Curate Content and Publish a Roundup of Industry Influencers
Have you tried putting together a list of top industry influencers? Curating and publishing this list can create a lot of exposure for your blog. This tutorial will walk you through the process. Continue reading
Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]
In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help. Continue reading
