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5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out

Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.
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9 Questions to Help You Prioritize Content Creation [Template]

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that.
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How to Measure Content Marketing: The (Updated) Essential Guide

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference.
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Social Media Content Plan: Take Control of Your Strategy

Social media can be a tough nut to crack. Opportunities, audiences, and value propositions vary greatly from one channel to another. To conquer it, you need a social media channel plan. Here’s how to do it.
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Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals

As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021.
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How to Use Google Search Console to Drive More Search Traffic

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities.
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How to Create a Strategic Social Media Plan [Template]

Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
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Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year.
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What This Agency Did to Rank Its Blog at the Top of Google (Case Study)

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too).
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How to Use Google Search Console to Increase Traffic to Your Site

Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities.
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How to Get Great Guests for Your B2B Podcast [Outreach Templates]

An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that.
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Nail Your Content Performance With This Measurement Starter Kit

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand.