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How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.
4-Part Guide To Crafting a Winning Content Plan

4-Part Guide To Crafting a Winning Content Plan

Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
content-operations-cheat-codes

How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
click-worthy-headlines

How To Write Headlines That Hook: 8 Questions To Ask

Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
A fact-check graphic represents the importance of content accuracy.

Fact-Checking for Accuracy in Human and AI-Generated Content [Checklist]

Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm.
must-have-valuable-content-checklist

Must-Have Checklist To Creating Valuable Content

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.
data-dashboard-guidance

How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.
guesswork-content-planning

5 Strategic Frameworks To Take the Guesswork Out of Content Planning

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.
editorial-calendar-tools-templates

Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List

Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)  
Job description for Chief Content Officer (CCO)

The New Chief Content Officer: Why the Job Description for the CCO Position Must Change

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to...
5 Steps To Build a Content Operations Workflow That Helps Everybody

5 Steps To Build a Content Operation Workflow That Helps Everybody

Remove the friction, confusion, and inefficiencies that hinder your content’s success. Follow this five-step process for a content operation workflow that supports your marketing wins.
create-powerful-headlines

How To Create a Powerful Headline in 7 Simple Steps

Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.