Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist. Continue reading
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals. Continue reading
5 Strategic Frameworks To Take the Guesswork Out of Content Planning
Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. Continue reading
Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List
Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)
The New Chief Content Officer: Why the Job Description Must Change
Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one. Continue reading
5 Steps To Build a Content Operations Workflow That Helps Everybody
Smooth content marketing operations can happen when your team members have a clear workflow and efficient processes to make the work manageable. Follow this approach to build both elements with greater ease. Continue reading
How To Create a Powerful Headline in 7 Simple Steps
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that. Continue reading
How To Find Good Writers and Help Them Craft Great Content [Checklist]
Frustrated finding a writer who can deliver content your business needs and your audience will read? Start with a better search process and end by providing them with essential background. Continue reading
A 4-Step Customer Journey Map Process for Better Content Results [Template]
Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most. Continue reading
5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out
Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget. Continue reading
