By Jodi Harris published September 21, 2020

User-Generated Content: Let Your Fans Do Content Creation Work for You

Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading

By Nico Prins published August 5, 2020

How to Use Google Search Console to Drive More Search Traffic

Learn what Google really thinks of your content. Discover the keywords you don’t target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading

By Ann Gynn published March 23, 2020

Get an A for Accuracy With This Fact-Checking Content Checklist

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist. Continue reading

By Jodi Harris published February 3, 2020

How to Create a Strategic Social Media Plan [Template]

Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading

By Jodi Harris published December 30, 2019

Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year. Continue reading

By Bryan Arnott published November 27, 2019

What This Agency Did to Rank Its Blog at the Top of Google (Case Study)

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading

By Nico Prins published September 26, 2019

How to Use Google Search Console to Increase Traffic to Your Site

Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading

By Michael Becker published September 24, 2019

How to Get Great Guests for Your B2B Podcast [Outreach Templates]

An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that. Continue reading

By Jodi Harris published September 16, 2019

Nail Your Content Performance With This Measurement Starter Kit

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading

By Ahava Leibtag published June 21, 2019

Must-Have Checklist to Creating Valuable Content

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL