Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading
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How-to Guides
GETTING STARTED
Content Marketing 101 begins PLAN
Build fundamentals of your plan AUDIENCE
Understand your core audiences STORY
Tell your brand story CHANNELS
Determine your distribution channels PROCESS
Manage your team and tools CONVERSATION
Create your content and listen MEASUREMENT
Prove the effectiveness of your program
Content Marketing 101 begins PLAN
Build fundamentals of your plan AUDIENCE
Understand your core audiences STORY
Tell your brand story CHANNELS
Determine your distribution channels PROCESS
Manage your team and tools CONVERSATION
Create your content and listen MEASUREMENT
Prove the effectiveness of your program
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