By Ann Gynn published July 16, 2019

32 (Surprising?) Ways to Define a Home Run in Content Marketing

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you.

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By Maureen Jann published July 11, 2019

How to Choose a Successful Topic for Your Next Guest Article

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea. Continue reading

By Dennis Shiao published July 10, 2019

Get More Content Noticed, Stop the Bad Metadata

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir. Continue reading

By Ann Gynn published July 9, 2019

What Content Really Engages? The Inside Scoop From 30 Marketers

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading

By Jodi Harris published July 5, 2019

A Crash Course in ABM-Powered Content Marketing

A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing. Continue reading

By Ann Gynn published June 25, 2019

What’s Missing From Your Content Marketing Tech?

When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already. Continue reading

By Ann Gynn published June 11, 2019

38 Experts Share the Worst Content Marketing Advice

It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard. Continue reading

By Ann Gynn published May 7, 2019

35+ Definitions of What Quality Means in Content

Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content. Continue reading

By Jodi Harris published May 6, 2019

You Say You Want a Digital Transformation?

Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took. Continue reading

By Dennis Shiao published April 29, 2019

How to Stand Out in an Overpopulated World of Content Marketing Experts

A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples. Continue reading