As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading
4 SEO Factors to Consider Before Removing Outdated Website Content
If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading
8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences
Personalization and segmentation are closely related, but they aren’t the same. ContentTECH speakers offer their take on how (and when) to use these techniques to meet a common goal – to deliver content that reflects what the reader, viewer, or listener wants (when they want it). Continue reading
7 Steps to Build a Successful Long-Term Content Model
If you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals, the Content Inc. model is for you. Continue reading
These 10+ Expert Tips Explain How to Really Scale Content Production
To scale your content marketing, stop thinking like a home cook and start thinking like a restaurant chef. That means creating systems and processes for delivering delicious content – no matter who’s involved in creating and distributing it. Here’s how, according to 10 content experts. Continue reading
5 Mistakes That Google Doesn’t Like and How to Stop Making Them
Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading
Guest Blogging: A Step-by-Step Guide
Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading
Want Better Content? Make Sure Your Team Knows This TRUTH
If content creators forget this crucial step, your content will miss the mark with your audience. Here’s an acronym to help you and your content team remember it. Continue reading
