How to Answer 25 FAQs on Content Marketing
September 26, 2018
Ann Gynn
We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions.
How to Turn Conference Content Overload Into an Action Plan
September 10, 2018
Ann Gynn
Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan.
30 Experts Identify Biggest Mistakes in Content Marketing
August 28, 2018
Ann Gynn
Some content marketing experts share the biggest mistakes they see happening in content marketing. Read on to see what you’re doing well and where your content marketing program has room for improvement.
How to Use Your Analytics for Smarter Content Decisions
August 21, 2018
Ann Gynn
A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options.
31 Cringeworthy Content Marketing Things That Should Die
August 14, 2018
Ann Gynn
Chatbots, webinars, livestreaming, GIFs, influencers, video, ROI and many other topics are on the list of what should die and what will be strong a year from now. Read on to discover what 32 content marketing experts had to say.
What’s Your Answer? 25 Questions from Content Marketing Experts
August 7, 2018
Ann Gynn
Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too.
Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts
July 24, 2018
Ann Gynn
Congrats! Your boss boosted your annual content marketing budget. What would you do with an additional $1,000? $50,000? $100,000? Here are more than 61 ideas shared by some of the presenters at Content Marketing World 2018.
21 Things to Do (or Not Do) After a Social Media Algorithm Change
July 10, 2018
Ann Gynn
In your world, a change in a social media platform algorithm is a breaking news event. What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts.
Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference
March 29, 2018
Marcia Riefer Johnston
What do we do as technology outpaces our ability to comprehend what we can do with it? Listen to the counsel of Intelligent Content Conference presenters and these three takeaways around chatbots, artificial intelligence, and context.
Conference Is Over: 19 Experts Share a Back-to-Work Action Plan
August 29, 2017
Ann Gynn
You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan?
Who Would You Add to Your Content Marketing Team?
August 21, 2017
Ann Gynn
If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic.
24 Experts Share How to Avoid Big Mistakes in Content Marketing
August 15, 2017
Ann Gynn
Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them.
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