What If You and Your Brand Could Break Up With Social Media?
August 6, 2019
Ann Gynn
Is your relationship with social media dysfunctional? You find the platforms an attractive way to connect with millions of people, yet you ponder what your (and your brand’s) life would be like without them. You’re not alone.
30 Ways to Waste Your Content Marketing Time
July 30, 2019
Ann Gynn
At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying answer revolves around one thing.
For Better Results, Think of Content Marketing Like a Product
July 25, 2019
Dennis Shiao
Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.
2020 Content Marketing: What’s Clear and What Needs to Be in Focus
July 23, 2019
Ann Gynn
If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry.
32 (Surprising?) Ways to Define a Home Run in Content Marketing
July 16, 2019
Ann Gynn
You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you.
How to Choose a Successful Topic for Your Next Guest Article
July 11, 2019
Maureen Jann
You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea.
Get More Content Noticed, Stop the Bad Metadata
July 10, 2019
Dennis Shiao
Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir.
Content Engagement: Inside Scoop From 30 Marketers
July 9, 2019
Ann Gynn
Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective.
Account-Based Marketing (ABM) Crash Course for Content Marketers
July 5, 2019
Jodi Harris
A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing.
What's Missing From Your Content Marketing Tech?
June 25, 2019
Ann Gynn
When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already.
38 Experts Share the Worst Content Marketing Advice
June 11, 2019
Ann Gynn
It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing advice they’ve heard.
35+ Definitions of What Quality Means in Content
May 7, 2019
Ann Gynn
Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content.
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