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The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
the-testing-difference

How To Use Testing To Create a Competitive Advantage

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.
elevate-underrepresented-voices

How To Find and Include More Underrepresented Voices in Your Content

People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.
business-podcast-strategy

How To Achieve Business Podcasting Success (and Pitfalls To Avoid)

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.
big-content-impact-small-budget

9 Actions You Can Take To Get Better Content Results Without Spending More

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
linkedin-ads-guide

The Advanced LinkedIn Ads Guide To Spending Less and Getting Better Results

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.
convert-the-content-clueless

6 Strategies To Convert the Content Clueless in Your Brand’s Leadership

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)
personality-type-content

How To Bring Personality to Your Content and Personas

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Here's how exploring personality types can enhance your marketing strategy.
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7 Generative AI Prompts To Help Your Content Marketing Workflows

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.
content-marketing-world-recap-evolve

3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]

The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program. But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.
A roller coaster carrying social media icons depicts the wild ride that is social media marketing.

17+ Expert Approved Social Media Marketing Tips

The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
Scaling Production by Focusing on Content Operations

Scaling Content Production by Focusing on Operations [25+ Expert Ideas]

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.