By Melanie Deziel published January 5, 2021

Want Better Content? Make Sure Your Team Knows This TRUTH

If content creators forget this crucial step, your content will miss the mark with your audience. Here’s an acronym to help you and your content team remember it. Continue reading

By Kim Moutsos published December 15, 2020

Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice

The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading

By Jodi Harris published November 17, 2020

How to Make the Google Algorithm Work for You

You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences. Continue reading

By Ann Gynn published October 28, 2020

How to Get Big Results From Small Content Marketing Teams

Most content marketing teams are small. With few hands on the content marketing deck, everything you do should perform. Put these tips into practice to get results – no matter how many people you have on the team.
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By Andi Robinson published October 26, 2020

Charter a Content Council to Knock Down Silos

What if you could break down department silos and cross geographic boundaries in the name of stronger content operations? It’s possible with a content council. Learn how Corteva Agriscience created one to advise, support, and advocate for content and content marketing.
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By Stephanie Stahl published October 22, 2020

The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself. Continue reading

By Penny Gralewski published October 14, 2020

Help Your Writing With These 2 Short Tips

Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers.
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By Ann Gynn published October 12, 2020

What’s Up in 2021 for Content Marketing?

Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading

By Ann Gynn published October 8, 2020

23 Tips to Make the Most of Your Content Marketing Budget

No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment. Continue reading

By Dennis Shiao published October 5, 2020

Why Circular Thinking Works Better in Content Marketing

Let’s face it. Much of what we do in content marketing is based on assumptions. The danger? False assumptions can lead to negative outcomes. It’s time to change your thinking (and make it circular too). Continue reading

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