By Ann Gynn published July 10, 2018

21 Things to Do (or Not Do) After a Social Media Algorithm Change

In your world, a change in a social media platform algorithm is a breaking news event. What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts. Continue reading

By Marcia Riefer Johnston published March 29, 2018

Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

What do we do as technology outpaces our ability to comprehend what we can do with it? Listen to the counsel of Intelligent Content Conference presenters and these three takeaways around chatbots, artificial intelligence, and context. Continue reading

By Ann Gynn published August 29, 2017

Conference Is Over: 19 Experts Share a Back-to-Work Action Plan

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan? Continue reading

By Ann Gynn published August 21, 2017

Who Would You Add to Your Content Marketing Team?

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading

By Ann Gynn published August 15, 2017

24 Experts Share How to Avoid Big Mistakes in Content Marketing

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading

By Ann Gynn published August 1, 2017

Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice

What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization. Continue reading

By Ann Gynn published July 18, 2017

Quality Content: Definitions and Creation Tips From 35+ Experts

Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too. Continue reading

By Frank Thomas published July 16, 2017

How Adidas Creates Moments of Relevance

When adidas launched GamePlan A, it put culture at the core of its content marketing strategy. Why? Because culture has the power to nourish longer-lasting and more-engaged relationships. Here’s what the sports company learned. Continue reading

By Marcia Riefer Johnston published April 6, 2017

The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference

Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading