The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program. But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.

The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.

How do you put AI’s content marketing capabilities in play for your brand? Experts presenting at Content Marketing World share what to do – and what not to do.

Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.

You face a perfect storm of urgent change initiatives. Yet, your team may have change fatigue or lack the capacity to get them done. By proactively planning, you can help overcome those challenges and experience change success.

Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision.

Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives.

Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.

Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that.