By Bethany Johnson published September 27, 2018

13 Reasons Why You Should Consider Text-Based Marketing

Should text messaging be part of your content marketing strategy? You should at least think about it. Learn 13 reasons why SMS can be an effective distribution tool and caveats on the pitfalls. Continue reading

By Ann Gynn published September 26, 2018

How to Answer 25 FAQs on Content Marketing

We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions. Continue reading

By Ann Gynn published September 10, 2018

How to Turn Conference Content Overload Into an Action Plan

Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan. Continue reading

By Ann Gynn published August 28, 2018

30 Experts Identify Biggest Mistakes in Content Marketing

Some content marketing experts share the biggest mistakes they see happening in content marketing. Read on to see what you’re doing well and where your content marketing program has room for improvement. Continue reading

By Ann Gynn published August 21, 2018

How to Use Your Analytics for Smarter Content Decisions

A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading

By Ann Gynn published August 14, 2018

31 Cringeworthy Content Marketing Things That Should Die

Chatbots, webinars, livestreaming, GIFs, influencers, video, ROI and many other topics are on the list of what should die and what will be strong a year from now. Read on to discover what 32 content marketing experts had to say. Continue reading

By Ann Gynn published August 7, 2018

What’s Your Answer? 25 Questions from Content Marketing Experts

Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too. Continue reading

By Ann Gynn published July 24, 2018

Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Congrats! Your boss boosted your annual content marketing budget. What would you do with an additional $1,000? $50,000? $100,000? Here are more than 61 ideas shared by some of the presenters at Content Marketing World 2018. Continue reading

By Ann Gynn published July 10, 2018

21 Things to Do (or Not Do) After a Social Media Algorithm Change

In your world, a change in a social media platform algorithm is a breaking news event. What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts. Continue reading

By Marcia Riefer Johnston published March 29, 2018

Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

What do we do as technology outpaces our ability to comprehend what we can do with it? Listen to the counsel of Intelligent Content Conference presenters and these three takeaways around chatbots, artificial intelligence, and context. Continue reading