Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content
March 7, 2023
Robert Rose
George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead.
5 Misunderstood Best Practices in Content Marketing
March 2, 2023
Ann Gynn
Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?
6 Steps To Help Content Marketers Thrive in a World With AI Content Tools
March 1, 2023
Travis Taborek
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
February 23, 2023
Aleh Barysevich
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience
February 16, 2023
Ann Gynn
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
Don’t Avoid Content Ops — Use This Helpful Framework Now
February 1, 2023
Cathy McKnight
Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier.
How To Scale Your Content Marketing Strategy To Improve Efficiency
January 26, 2023
Thomas Peham
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.
How To Help the Perfectionist on Your Content Team, Even If It’s You
January 24, 2023
Tyler Tafelsky
Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals.
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
January 12, 2023
Ann Gynn
Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.
What’s Your Word for 2023?
January 6, 2023
Robert Rose
Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023.
Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List
December 12, 2022
Jodi Harris
Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)
7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears
December 1, 2022
Lesley Vos
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier.
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