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10 Ideas To Help Your Content Marketing Team Achieve Business Goals

Teamwork makes the dream work. But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals.
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How To Avoid Going Down Google's Instant Answer Search Trap

Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment.
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How To Write a 1-Page Content Marketing Strategy: 6 Easy-to-Follow Steps

A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today.
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Why Your SEO Strategy May Be the Ticket To Weather an Economic Downturn

When an economic downturn looms, forward-thinking marketers take steps to adjust their search optimization strategy. Here’s the why and how.
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Email Marketing: Why You Need an Unsubscribe Strategy

As email service providers make it easier for people to opt out of emails, evolve your unsubscribe strategy, so it works for both your brand and your audience.
change-is-good-content-strategy

Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]

Doing nothing when your content marketing isn’t broken nets nothing. Doing something new nets, at minimum, a new perspective on the possibilities.
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Don’t Waste Your Content Marketing Budget on These Avoidable Mistakes

A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get.
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5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right.
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How To Ensure Optimal Visual Experiences Across Devices

Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device.
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Content Strategy – Not Content – Can Be Your Brand's Competitive Advantage [Rose-Colored Glasses]

What is a content strategy and how does it provide a competitive advantage if the content itself does not? Isn’t the strategy supposed to define the content? Robert Rose answers.
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How a Silly Content Question Led to Surprisingly Delicious Answers

Does it matter if people consume your content, or is it enough for them to notice it? Maybe that’s a dumb question. But we posed it to content marketing experts anyway. And they served up a healthy portion of insight, nuance, and, yes, sass in response.
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How To Create a Content Marketing Strategy for Your Personal Brand

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started.