Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.

Google wants to revamp its search results page again. It plans to deliver an even more seamless multifaceted experience to diminish the need to click. Follow these tips to help your content be part of those results.

You face a perfect storm of urgent change initiatives. Yet, your team may have change fatigue or lack the capacity to get them done. By proactively planning, you can help overcome those challenges and experience change success.

GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).

People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.

You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs.

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?

You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen.

Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.

Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer.

Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.