Is your creative team sick of the distractions that come when everybody is expected to contribute to a project? Collaboration done poorly leaves little time for critical thinking. These simple tips can help create quality collaboration. Continue reading
Content Library: 3 Steps to Manage Yours Like a Librarian
We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian. Continue reading
7 Ways to Stop Flailing with Your Content Marketing in 2017
To grow as marketers – and to move the business forward with content – we can benefit from thinking beyond the usual platitudes and ideas. Consider these seven ways to stop flailing.
19 Favorite Tools for Content Promotion in 2017
Do you want to get more out of the content you produce? Improve your promotion efforts and get your content in front of more people. Read on for 19 favorite tools (many are free) being used in the content promotion process in 2017.
New Tech Friends on the Marketing Block
Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost. Continue reading
How to Create Useful How-To Video Content: Essential Toolbox
If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading
The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail
If you don’t invest in the ideation stage, your content is likely to fail. We might be rushed, unsure of objectives, or confused about what the audience wants. Here are tips to come up with ideas for content you can tick off as successes. Continue reading
6 Quick-and-Dirty Ways to Beat Writer’s Block
Instead of battling your writer’s block by publishing less, combat it by using these six valuable inspiration sources that will help you deliver relevant content to your audience. Continue reading
23 Quotes to Inspire Your Content Marketing and the Difference You Can Make
Are you feeling in a rut with your marketing? Or are you looking to be energized? Turn to these 23 quotes – from inside and outside our industry – for an injection of inspiration. Think differently, do less, and find space to create. Continue reading
The Content Assembly Line is Broken
Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus. Continue reading
