This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up
September 16, 2017
Joe Pulizzi
We relive some of our favorite PNR moments, share highlights from CMWorld 2017, and review the latest CMO trend findings. Our rants and raves include Equifax and M&As; then we close with an example of the week on the Rock Island Line.
This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time
September 9, 2017
Joe Pulizzi
We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana.
This Week in Content Marketing: Advertising Industry Prepares for Plummet
September 2, 2017
Joe Pulizzi
We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week.
This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?
August 26, 2017
Joe Pulizzi
We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA.
This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content
August 19, 2017
Joe Pulizzi
We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT.
This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content
August 12, 2017
Joe Pulizzi
We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media
August 5, 2017
Joe Pulizzi
We cover The Atlantic's new owner, Facebook's earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst's e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE.
This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays
July 29, 2017
Joe Pulizzi
We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry's tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence.
This Week in Content Marketing: No, Not Everyone Should Do Content Marketing
July 22, 2017
Joe Pulizzi
We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS.
This Week in Content Marketing: The Solution to Facebook's Fake News Problem
July 15, 2017
Joe Pulizzi
We come up with a viable solution to Facebook's fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government.
This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?
July 8, 2017
Joe Pulizzi
We discuss the state of digital advertising and debate whether it has truly become a "nightmarish joke." Rants and raves include CPA Australia and the crazy-creative connection; then we close with an art-inspired example of the week.
This Week in Content Marketing: Special Episode – How We Create Content
July 1, 2017
Joe Pulizzi
In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert's engines revving.
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