This Old Marketing Farewell Episode: Sometimes the End Is a Beginning
December 22, 2017
Joe Pulizzi
In our grand finale episode, we answer listener-submitted queries, ask a few of our own, and offer our take on what happens after our storytelling heroes ride off into the sunset.
How to Develop and Grow a Successful Podcast
November 28, 2017
Joe Pulizzi
How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created.
This Week in Content Marketing: Why Won't CMOs Consider Buying Media Companies?
November 25, 2017
Joe Pulizzi
We discuss potential purchasers for Fox and Disney, and a disturbing web content trend. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that's been 210 weeks in the making.
This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe
November 18, 2017
Joe Pulizzi
We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle's. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House.
This Week in Content Marketing: Is There a Crisis in Content Marketing?
November 11, 2017
Joe Pulizzi
We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way.
This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win
November 4, 2017
Joe Pulizzi
We reveal news about PNR's future. Meanwhile, advertising's future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd's List.
This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads
October 28, 2017
Joe Pulizzi
We discuss the publisher's role in battling bad online ads, and media companies' loyalty rankings. Our rants and raves cover Nielsen's flawed Netflix measurement model, then we close with an example of the week from Polyface Farms.
This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model
October 21, 2017
Joe Pulizzi
We discuss the Brandwatch/BuzzSumo acquisition, Snapchat's new location-based services, and a "Killing Marketing" model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa.
This Week in Content Marketing: Is Google's Subscription Gift to Publishers a Trojan Horse?
October 14, 2017
Joe Pulizzi
We discuss Google's olive branch to publishers, Amazon's new blitz on the ad game, and Blue Apron's podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy.
This Week in Content Marketing: Google and Amazon Prepare for Internet War
October 7, 2017
Joe Pulizzi
We explore Advertising Week, a battle between Google and Amazon, and Twitter's time-wasting 280 character test. Rants and raves include Time's new membership model; then we share an example of the week on Chagrin Falls Film Festival.
This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon
September 30, 2017
Joe Pulizzi
We discuss Google's purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa's voice search results. Our rants and raves include predictive analytics, then we share an example of the week that's full of Fluff.
This Week in Content Marketing: Advertising Groups Loathe Apple's New Browser Policy
September 23, 2017
Joe Pulizzi
We discuss advertiser anger over Apple's new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl.
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