The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them.
In CMI’s Mastering Content Marketing video series, Courtney Cox Wakefield, Children’s Health digital marketing manager, shares her view of the latest search trends, and what they hold for content marketing. Read on (and watch too).
Even if you can boast of impeccable content marketing skills and strategy, a slow-loading blog with poor user experience can cost you a fortune – from visitors and Google. Do a checkup on your website, following these four tips.
You are either keeping up or falling behind. Today's content distribution tactics call for experimenting with many emerging channels, so let's look at how to diversify and empower your content marketing.
Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV).
If you only optimize your website to get views, you’re in trouble. Google reports over 20% of searches come from voice and ComScore predicts half of searches will be done by voice in just two years. Here’s what you need to do now.
Given your vigilance with the all-powerful search engine rankings, you’re likely concerned or at least curious about the effect of Google’s new mobile-first index. Get answers to your questions on how it could impact your site and SEO.
Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how.
Imagine a piece of sponsored content appearing at the top of The New York Times’ most-emailed articles list. It happened to work from T Brand Studio. Now someone from that team shares the secrets to creating a great native ad.