Should text messaging be part of your content marketing strategy? You should at least think about it. Learn 13 reasons why SMS can be an effective distribution tool and caveats on the pitfalls. Continue reading
Don’t Fear Chatbots If You Have a Rich Content Strategy
Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize. Continue reading
3 Ways You Sabotage Your Content Tech Search
Why do we as content marketers struggle to get the right technology in place? It’s not a lack of options. Explore three ways you make the tech-selection process harder (and how to fix it). Continue reading
How to Unite Brand Storytelling and Marketing Tech
Marketers didn’t invent the tech for bots, mobile apps, and productivity tools, but they can entice their audiences to use them. Welcome to the sweet spot of content and tech, a hybrid embraced by forward-thinking marketers. Continue reading
‘Stay Scrappy’ and More Wisdom on Creativity From a Pixar Animator
Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from a 20-year Pixar animator who also has worked with big B2B brands. Continue reading
Google Leaders Share How to Improve the Mobile Experience
Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how. Continue reading
Content Tech Overload? 3 Questions to Ask Before You Buy
Do you have a strategy for building your content-tech stack? You should. Start with these three questions to get more use of your tech, make it last longer, and see if you really need that shiny new thing. Continue reading
How 3 Content Brands Tackle Their Toughest Internal Challenges
What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading
Is Your Marketing Ready for 2018?
In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017. Continue reading
Why Marketers Need to Think Like Data Scientists (and How to Do It)
If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading
