User-Generated Content: Let Your Fans Do Content Creation Work for You
September 21, 2020
Jodi Harris
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy.
Reinventing With Content: 3 Brands Find New Paths
September 14, 2020
Ann Gynn
What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.
9 Little-Known Font How-Tos for Instagram Stories
August 31, 2020
Olga Rabo
Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help.
How to Get More From Your Livestream After the Broadcast
April 8, 2020
Aaron Agius
Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it.
6 Brands Share Real Content Marketing Examples That Convert
March 30, 2020
Leslie Carruthers
Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
3 Creative Ways to Promote Content With Carousel Ads
January 22, 2020
Thibaud Clement
Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads.
9 Must-Use Apps to Spice Up Your Instagram
December 18, 2019
Andre Oentoro
One-third of the most-viewed Instagram Stories are told by businesses. How can your brand up its game on the visual social media platform? These nine Instagram-focused photo, video, and content management tools may help.
Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)
November 20, 2019
Ann Gynn
What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program.
Instagram Success Story: Write One for Your Brand
November 5, 2019
Jodi Harris
Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator.
How To Get More Website Content Traffic from Instagram
September 30, 2019
Susan Moeller
How do you get traffic from Instagram, which seems designed to keep users inside the platform forever? Follow the VALUE framework. And do it with your existing blog content. Here’s how to make the translation and grow your followers.
6 Instagram Mistakes That Keep Your Brand From Growing
June 10, 2019
Adina Jipa
More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of them.
Stop Wanting to Be Liked (Instagram May Do It For You Anyway)
May 17, 2019
Ann Gynn
Instagram’s experimentation to stop showing "like" counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program.
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